Selma Djesevic
Director, Integrated Sales Marketing | New York, New York, United States
Professional Overview
Selma Djesevic is an accomplished marketing and sales professional with over a decade of experience in the media and entertainment industry. As the Director of Integrated Sales Marketing at NBCUniversal, she leverages her deep industry expertise and strategic acumen to drive cross-functional collaboration and deliver impactful advertising and marketing campaigns.
Experience Summary
Current Role
As the Director of Integrated Sales Marketing at NBCUniversal, Selma is responsible for leading a team of marketing professionals to develop and execute integrated sales and marketing strategies. She works closely with sales, content, and advertising teams to create innovative, multi-platform solutions that drive revenue and enhance the company's brand positioning. Selma's strategic leadership and ability to translate business objectives into actionable marketing plans have been instrumental in driving NBCUniversal's continued success.
Career Progression
Selma's career at NBCUniversal has been marked by a steady progression of increasing responsibility and impact. She joined the company in 2010 as a Local Digital Integrated Media specialist, quickly demonstrating her ability to deliver effective digital marketing campaigns. Selma's strong performance and strategic mindset led to her promotion to Marketing Planner and Digital Sales Coordinator, where she honed her skills in cross-functional collaboration and campaign management. In 2017, Selma was promoted to Senior Integrated Sales Marketing Manager, and in 2022, she assumed her current role as Director, overseeing a team of marketing professionals and driving the development and implementation of integrated sales and marketing strategies.
Academic Background
Selma holds a Bachelor of Arts degree from the Fashion Institute of Technology, where she specialized in Marketing and Communications. Her academic achievements and her dedication to professional development have equipped her with a well-rounded set of skills and a deep understanding of the media and entertainment industry.
Areas of Expertise
- Integrated marketing and sales strategy development
- Cross-functional collaboration and team leadership
- Digital marketing and advertising campaign management
- Brand positioning and client relations
- Data-driven decision making and performance optimization
Professional Impact
Throughout her career, Selma has demonstrated a proven track record of driving measurable results for NBCUniversal. Her leadership in the development and execution of integrated marketing campaigns has contributed to the company's revenue growth and market share expansion. Selma's ability to identify and capitalize on emerging industry trends has enabled her to consistently deliver innovative solutions that resonate with clients and enhance the company's competitive positioning.
Conclusion
Selma Djesevic is a seasoned marketing and sales professional with a demonstrated commitment to excellence and a passion for driving growth and innovation in the media and entertainment industry. As the Director of Integrated Sales Marketing at NBCUniversal, she continues to leverage her strategic acumen, cross-functional leadership, and industry expertise to propel the company's continued success.
