Professional Overview
Selva Kumar is a seasoned marketing professional currently serving as Manager - Performance Marketing at Safari Industries India Ltd. in Bengaluru, Karnataka, India. His key expertise areas include performance marketing, digital marketing, and paid media, with a primary focus on the retail and e-commerce industries.
Experience Summary
Current Role
As Manager - Performance Marketing, Selva is responsible for developing and executing performance marketing strategies to drive business growth. Although specific achievements in his current role are not detailed, his experience in similar positions suggests a strong ability to enhance brand visibility and conversion rates through targeted digital campaigns.
Career Progression
Selva's career trajectory showcases progressive growth in the digital marketing sector. Notable previous roles include Deputy Manager - Performance Marketing at Titan Company Limited, Senior Executive - Digital Marketing at Wakefit, Senior Executive Paid Media at iProspect, and Junior SEM Specialist at Paragon Digital Services Pvt Ltd. These positions have equipped him with a deep understanding of performance marketing, campaign optimization, and team management.
Areas of Expertise
Selva's areas of expertise encompass a broad range of industry-specific skills, including:
- Performance Marketing
- Digital Marketing
- Paid Media
- Campaign Optimization
- Team Management
His technical competencies and leadership capabilities are evident through his career progression and the responsibilities he has undertaken.
Professional Impact
While specific details on notable projects or initiatives are not provided, Selva's experience in driving performance marketing strategies likely contributes to enhanced brand engagement and sales growth for the organizations he has worked with.
Conclusion
Selva Kumar's professional trajectory is marked by consistent growth and a strong focus on performance marketing. Currently, as Manager - Performance Marketing, he is positioned to leverage his expertise to drive business success. His value proposition lies in his ability to devise and execute targeted marketing strategies that yield measurable results, making him a valuable asset in the competitive retail and e-commerce landscape.
