Seonah Chung
Director of Design / Sports Licensing, G-III Apparel Group
Professional Overview
Seonah Chung is an accomplished design professional with over 25 years of experience in the apparel and sports licensing industries. As the Director of Design / Sports Licensing at G-III Apparel Group, she oversees the design and development of women's sportswear for the company's prestigious sports licensing division.
Experience Summary
Current Role
As the Director of Design / Sports Licensing at G-III Apparel Group, Seonah is responsible for leading the design team in creating innovative and trend-forward collections for the company's sports licensing division. In this role, she collaborates closely with licensing partners to develop licensed apparel that resonates with sports fans and aligns with brand identities. Seonah's strategic design vision and proven track record of delivering successful product lines have contributed to the continued growth and success of G-III's sports licensing business.
Career Progression
Seonah's career has spanned various design and leadership roles within the apparel industry, including positions at renowned brands such as Kenneth Cole, Sports Licensing Division at G-III Apparel Group, Wicked Fashions, Inc., and Marc Ecko Enterprises. Her diverse experience across women's sportswear, outerwear, and junior collections has allowed her to develop a deep understanding of market trends, consumer preferences, and effective design strategies.
Academic Background
Seonah holds a degree in Fashion Design from a prestigious fashion institution, where she honed her technical skills and creative vision.
Areas of Expertise
- Trend forecasting and product development for women's sportswear
- Collaborating with licensing partners to create licensed apparel collections
- Leading design teams and overseeing all aspects of the design process
- Translating brand identities into cohesive and appealing product lines
- Driving innovation and staying ahead of market demands
Professional Impact
Throughout her career, Seonah has consistently delivered exceptional design solutions that have driven commercial success for her employers. Her design leadership has been instrumental in the growth and market share of G-III's sports licensing division, as evidenced by the strong performance and positive reception of the collections she has overseen.
Conclusion
With her extensive experience, deep industry knowledge, and proven design expertise, Seonah Chung is a valuable asset to G-III Apparel Group. Her ability to translate brand strategies into commercially viable and trend-forward product lines makes her a highly sought-after design professional in the apparel and sports licensing industries.
