Serena Cowing
Sales Operations Account Manager
Livermore, California, United States
Professional Overview
Serena Cowing is an experienced Sales Operations Account Manager with a proven track record of driving revenue growth and operational efficiency for leading technology firms. With a strong focus on data-driven decision making and process optimization, Serena excels at bridging the gap between sales, marketing, and cross-functional teams to deliver exceptional customer experiences.
Experience Summary
Current Role
As the Sales Operations Account Manager at SanDisk, Serena is responsible for managing the end-to-end sales process, from lead generation to order fulfillment. In this role, she has spearheaded the implementation of a new customer relationship management (CRM) system, resulting in a 25% increase in sales productivity and a 15% improvement in lead conversion rates. Serena's keen analytical skills and strategic mindset have enabled her to provide valuable insights to the sales leadership team, allowing them to make informed decisions and optimize their go-to-market strategies.
Career Progression
Prior to her current role, Serena served as a Sales Analyst at SanDisk, where she played a crucial role in analyzing sales data, identifying performance trends, and developing actionable recommendations to improve sales processes. Her ability to translate complex data into actionable insights was instrumental in driving the company's sales performance during a period of rapid market expansion.
Academic Background
Serena holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of California, Berkeley. She graduated with Honors, demonstrating her strong academic credentials and commitment to excellence.
Areas of Expertise
- Sales operations and process optimization
- Customer relationship management (CRM) systems implementation and optimization
- Data analysis and insights generation
- Cross-functional collaboration and stakeholder management
- Strategic planning and execution
Professional Impact
Serena's contributions have had a significant impact on SanDisk's sales performance and overall business success. She has been recognized for her leadership in streamlining the sales operations function, resulting in improved efficiency, increased revenue, and enhanced customer satisfaction. Serena's ability to leverage data-driven insights has made her a valuable asset to the sales leadership team, and she is widely respected for her strategic vision and problem-solving skills.
Conclusion
With her extensive experience in sales operations, data analysis, and process optimization, Serena Cowing is poised to continue driving transformative change and delivering exceptional results for SanDisk. Her commitment to excellence, coupled with her innovative mindset and cross-functional expertise, make her a valuable asset to any organization seeking to optimize its sales operations and drive sustainable growth.
