Professional Overview

Serena Fong is a seasoned business development professional, currently serving as a Business Development Manager at the Australian Trade Commission in Guangzhou, Guangdong, China. Her key expertise areas include business development, international trade, and market expansion, with a strong focus on the China-Australia trade relationship.

Experience Summary

Current Role

As a Business Development Manager, Serena is responsible for identifying and pursuing new business opportunities, building and maintaining relationships with key stakeholders, and promoting Australian trade interests in China. Her key responsibilities include market research, trade mission organization, and providing support to Australian businesses looking to expand into the Chinese market.

Career Progression

Unfortunately, there is limited information available on Serena's previous roles and career trajectory.

Academic Background

Unfortunately, there is no information available on Serena's academic background.

Areas of Expertise

Serena's areas of expertise include business development, market research, and international trade. She possesses strong leadership and management capabilities, with the ability to work effectively in a cross-cultural environment.

Professional Impact

Unfortunately, there is limited information available on Serena's notable projects or initiatives. However, as a Business Development Manager at the Australian Trade Commission, she plays a crucial role in promoting Australian trade interests in China and supporting Australian businesses looking to expand into the Chinese market.

Conclusion

Serena Fong is a dedicated and experienced business development professional with a strong focus on international trade and market expansion. With her current role at the Australian Trade Commission, she continues to make a positive impact on the China-Australia trade relationship. Her value proposition lies in her ability to bridge the gap between Australian businesses and the Chinese market, providing valuable support and expertise to those looking to expand into this key market.