Serena Haddad
Account Executive
Professional Overview
Serena Haddad is an experienced account executive with a diverse background spanning sales, business development, and operations management. She leverages her strong industry knowledge and client relationship skills to drive sustainable growth for leading technology and professional services organizations.
Experience Summary
Current Role
As an Account Executive at Rising Team, Serena is responsible for managing a portfolio of high-value clients, identifying new business opportunities, and delivering innovative solutions that align with the evolving needs of her customers. Through her collaborative approach and strategic execution, she has consistently exceeded revenue targets and forged lasting partnerships.
Career Progression
Prior to joining Rising Team, Serena held several progressive roles, including Account Executive at Accord, Business Development at Litmus, Global Account Executive at AOMS Technologies, and Chief Operating Officer at Forks and Barrels. Throughout her career, she has demonstrated a keen ability to navigate complex sales cycles, negotiate favorable agreements, and drive organizational growth and operational efficiency.
Academic Background
Serena holds a Bachelor of Commerce degree from the University of Toronto, where she specialized in Marketing and Finance. She has also completed various professional development courses in sales, leadership, and strategic account management.
Areas of Expertise
- Account management and client relationship building
- Consultative selling and solution-oriented approach
- Strategic business development and lead generation
- Cross-functional collaboration and project management
- Data analysis and performance optimization
Professional Impact
During her tenure at Accord, Serena spearheaded the implementation of a new customer relationship management (CRM) system, which resulted in a 25% increase in sales productivity and a 20% improvement in client retention. At AOMS Technologies, she played a pivotal role in securing several high-profile partnerships, expanding the company's global footprint and contributing to a 35% year-over-year revenue growth.
Conclusion
With her comprehensive industry knowledge, proven track record of success, and unwavering commitment to client satisfaction, Serena Haddad is poised to make a significant impact as an Account Executive at Rising Team. Her strategic vision, collaborative leadership, and passion for driving innovation make her a valuable asset to any organization.
