Serena Patel, Head of Account Management APAC at AdRoll, a division of NextRoll
Professional Overview
Serena Patel is a seasoned marketing and account management executive with extensive experience in the digital advertising industry. As the Head of Account Management APAC at AdRoll, a division of NextRoll, she oversees the strategic direction and operational excellence of the company's client relationships across the Asia-Pacific region. With a strong background in paid social media and digital marketing, Serena is adept at delivering data-driven solutions that drive measurable business impact for her clients.
Experience Summary
Current Role
As the Head of Account Management APAC at AdRoll, a division of NextRoll, Serena is responsible for leading a team of account managers and strategists who work closely with clients to develop and execute effective digital marketing campaigns. She oversees the onboarding of new clients, monitors campaign performance, and collaborates with cross-functional teams to ensure the delivery of exceptional service and positive business outcomes. Under Serena's leadership, the APAC account management team has achieved significant revenue growth and client retention.
Career Progression
Prior to her current role, Serena served as the Principal Account Manager and APAC Senior Account Manager at AdRoll, where she played a pivotal role in expanding the company's client base and deepening existing relationships in the Asia-Pacific market. She also has experience in paid social media planning and management, having worked as a Paid Social Media Planner and Manager at iProspect / Sprinklr. Serena's early career included internships at Bank of America, where she gained valuable exposure to the financial services industry.
Academic Background
Serena holds a Bachelor's degree in Business Administration from the University of Sydney, where she specialized in Marketing and Finance.
Areas of Expertise
- Digital marketing strategy and campaign management
- Paid social media advertising (Facebook, Instagram, LinkedIn, TikTok)
- Data analysis and performance optimization
- Client relationship management and account growth
- Team leadership and cross-functional collaboration
Professional Impact
Under Serena's leadership, the APAC account management team at AdRoll has consistently exceeded client acquisition and retention targets, contributing significantly to the division's overall growth. She has a proven track record of developing innovative digital solutions that drive measurable business impact for her clients, earning her a reputation as a trusted advisor and strategic partner within the industry.
Conclusion
With her extensive experience in the digital advertising sector, Serena Patel is a dynamic and results-oriented marketing executive who is poised to continue driving success for AdRoll and its clients in the Asia-Pacific region. Her deep understanding of the APAC market, coupled with her expertise in data-driven marketing and client relationship management, make her a valuable asset to the NextRoll organization.
