Serena Smith

Senior Brand Designer | New York, NY

Professional Overview

Serena Smith is a seasoned Senior Brand Designer with a proven track record of creating impactful, innovative, and strategically-aligned brand experiences. With a strong focus on the athletic and lifestyle industries, she specializes in translating brand visions into cohesive visual identities, impactful campaigns, and engaging digital experiences.

Experience Summary

Current Role

As the Senior Brand Designer at Athletic Greens, Serena is responsible for leading the creative direction and execution of the brand's visual identity across all touchpoints. She collaborates closely with cross-functional teams to develop brand strategies, design compelling marketing assets, and ensure consistent brand messaging and positioning. Serena's leadership and design expertise have been instrumental in elevating Athletic Greens' brand presence and driving engagement with their growing consumer base.

Career Progression

Prior to her current role, Serena held various design and creative leadership positions, including Freelance Art Direction, Chief Design Officer at Tom Sachs Studio, and Creative Design Director at Allen Hall Advertising. Throughout her career, she has demonstrated a keen eye for design, a deep understanding of brand strategy, and a passion for delivering impactful, award-winning creative solutions. Serena's diverse experience has allowed her to hone her skills in brand identity development, digital design, and campaign creation, making her a valuable asset to the organizations she has served.

Academic Background

Serena holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated with distinction and received recognition for her outstanding academic achievements.

Areas of Expertise

• Brand Identity Development

• Visual Design and Art Direction

• Digital and Interactive Design

• Campaign Conceptualization and Execution

• Cross-Functional Collaboration and Teamwork

• Design Trend Forecasting and Innovation

Professional Impact

As the Chief Design Officer at Tom Sachs Studio, Serena played a pivotal role in shaping the brand's visual identity and elevating its presence in the art and design community. Her creative direction and design leadership were instrumental in the successful launch of several high-profile projects, including the critically acclaimed "Space Program" exhibition.

Conclusion

Serena Smith is a versatile and accomplished Senior Brand Designer, whose passion for creating impactful, user-centric design solutions has propelled her career. With a keen eye for design, a deep understanding of brand strategy, and a demonstrated track record of success, Serena is poised to continue driving innovation and delivering exceptional results for the Athletic Greens brand and beyond.