Seth Ellison

Chief Executive Officer

Professional Overview
Seth Ellison is an accomplished business leader with extensive experience in the retail and apparel industries. As the Chief Executive Officer of Brixton and a Board Advisor at Bass Pro Shops, he leverages his deep industry expertise and strategic vision to drive growth and innovation. Ellison's areas of focus include brand development, commercial strategy, and operational excellence.

Experience Summary

Current Roles
As the Chief Executive Officer of Brixton, Ellison is responsible for overseeing the company's strategic direction, driving operational efficiency, and fostering a culture of innovation. He also serves as a Board Advisor at Bass Pro Shops, where he provides guidance on strategic initiatives and helps shape the company's long-term growth plans.

Ellison is also a Board Member at Operation Homefront, a non-profit organization that provides support and assistance to military families, and an Advisor at Real Aloha Life, a lifestyle brand focused on promoting the Hawaiian culture.

Career Progression
Prior to his current roles, Ellison held several senior-level positions at Levi Strauss & Co., including Executive Vice President, Chief Commercial Officer, and Interim Levi's Brand President. In these roles, he was instrumental in driving the company's global expansion and digital transformation efforts.

Ellison's previous experience also includes leadership roles at Boston Consulting Group, Alternative Apparel, Perry Ellis International, Nike, and Speedo Authentic Fitness. Throughout his career, he has demonstrated a track record of driving operational excellence, implementing strategic initiatives, and delivering measurable results.

Academic Background
Ellison holds a Bachelor's degree from a prestigious university, where he specialized in Business Administration and Marketing.

Areas of Expertise

• Brand development and positioning

• Commercial strategy and operations

• Retail and consumer goods industry

• Global business expansion

• Digital transformation

• Operational optimization

Professional Impact
During his tenure at Levi Strauss & Co., Ellison spearheaded the company's digital transformation efforts, which resulted in a significant increase in online sales and improved customer engagement. He also played a pivotal role in expanding the Levi's brand globally, helping to drive the company's growth in key international markets.

As a Board Advisor at Bass Pro Shops, Ellison has provided strategic guidance on the company's expansion plans, with a focus on enhancing the customer experience and leveraging digital technologies to drive growth.

Conclusion
With his extensive industry experience, strategic vision, and proven track record of driving growth and innovation, Seth Ellison is well-positioned to continue making a significant impact in the retail and apparel sectors. In his current roles, he is focused on shaping the future of Brixton and contributing to the success of Bass Pro Shops, while also dedicating time to supporting important community initiatives through his work with Operation Homefront and Real Aloha Life.