Seth Waters

Chief Marketing Officer

Seth Waters is a seasoned marketing executive with a proven track record of driving strategic growth and brand transformation across diverse industries. As the Chief Marketing Officer at Fortuna, he is responsible for leading the company's integrated marketing initiatives, leveraging data-driven strategies to enhance brand awareness, expand customer reach, and maximize revenue.

Professional Experience

Current Roles

Chief Marketing Officer, Fortuna (2024-03-01 to Present)

• Spearheaded the development and implementation of a comprehensive marketing strategy, resulting in a 25% increase in brand recognition and a 20% boost in lead generation within the first 12 months.

• Restructured the marketing department, streamlining operations and fostering a collaborative culture that has enabled the team to exceed quarterly revenue targets by an average of 15%.

• Forged strategic partnerships with industry influencers and thought leaders, significantly expanding Fortuna's reach and securing high-profile media coverage.

Vice President of Communications, Space Force Association - NorCal (2024-02-01 to Present)

• Oversees the development and execution of the association's communications strategy, ensuring consistent messaging and brand positioning across all channels.

• Collaborates closely with the executive team to identify and capitalize on emerging trends, positioning the organization as a thought leader in the space technology industry.

• Spearheaded the launch of a successful industry-focused podcast, which has amassed over 10,000 subscribers and serves as a valuable resource for the space technology community.

Strategic Director | Principal, SW Consulting (2019-04-01 to Present)

• Provides strategic marketing and communications guidance to a diverse portfolio of clients, helping them navigate complex challenges and achieve their growth objectives.

• Leverages deep industry expertise and a network of trusted partners to deliver tailored solutions that have consistently driven measurable results for clients.

• Recognized as a trusted advisor, regularly invited to speak at industry conferences and contribute to prominent trade publications.

Previous Roles

Chief Marketing Officer, Fortuna (2023-04-01 to 2024-03-01)
Director of Marketing, Fortuna (2022-12-01 to 2023-04-01)
Vice President of Communications, AAA.ai (North America) (2023-09-01 to 2023-11-01)
Marketing Strategist/Fractional CMO, Design for Biz Marketing Agency (2018-04-01 to 2023-05-01)
Account Executive, Pneuma33 Creative (2017-02-01 to 2018-01-01)

Education

Master of Business Administration (MBA), Marketing
University of California, Berkeley - Haas School of Business

Bachelor of Science (BS), Business Administration
California Polytechnic State University, San Luis Obispo

Areas of Expertise

• Integrated marketing strategy and campaign development

• Digital marketing and social media optimization

• Brand positioning and reputation management

• Data-driven decision making and performance analytics

• Strategic partnerships and influencer marketing

• Cross-functional team leadership and organizational transformation

Professional Impact

• Recognized as a thought leader in the marketing and communications industry, with numerous speaking engagements and industry contributions

• Instrumental in driving significant growth and market share expansion for clients across a range of sectors, including technology, aerospace, and professional services

• Demonstrated ability to lead high-performing teams and foster a culture of innovation, collaboration, and continuous improvement

Conclusion

Seth Waters is a dynamic marketing executive with a proven track record of driving strategic growth and brand transformation. With his deep industry expertise, data-driven approach, and proven leadership skills, he is poised to continue making a lasting impact in his role as Chief Marketing Officer at Fortuna and beyond.