Seth Zaharako

Vice President, Marketing & Creative Services

Professional Overview

Seth Zaharako is a seasoned marketing and creative services executive with extensive experience in the luxury and consumer goods industries. As the Vice President of Marketing & Creative Services at LVMH, he oversees the strategic direction and execution of marketing campaigns and creative initiatives across the company's diverse portfolio of premium brands.

Experience Summary

Current Role

In his role as Vice President, Seth is responsible for leading the marketing and creative teams to develop and implement innovative brand strategies that drive engagement, loyalty, and sales growth. He works closely with cross-functional stakeholders to ensure a cohesive and impactful brand presence across all customer touchpoints.

Under Seth's leadership, the marketing and creative services divisions have achieved notable successes, including a 25% increase in digital engagement metrics and the launch of several award-winning campaigns that have elevated the visibility and desirability of LVMH's luxury products.

Career Progression

Prior to his current role, Seth served as the Director of Consumer Engagement for the Hennessy portfolio at LVMH, where he spearheaded the development of targeted marketing initiatives that expanded the brand's reach and strengthened its connection with a new generation of consumers. He has also held the positions of Director at YALA Naturals and Founder/CEO at Overthinking, a marketing consulting firm.

Throughout his career, Seth has demonstrated a keen understanding of consumer insights, market trends, and the effective integration of digital and traditional marketing strategies. His entrepreneurial mindset and innovative approach have been instrumental in driving growth and transformation within the organizations he has served.

Academic Background

Seth holds a Bachelor's degree in Marketing from a leading university, where he graduated with honors. His academic background has provided him with a solid foundation in strategic marketing principles, consumer behavior analysis, and data-driven decision-making.

Areas of Expertise

• Luxury and premium brand marketing

• Integrated marketing communication strategies

• Digital and social media marketing

• Creative direction and content development

• Campaign planning and execution

• Cross-functional collaboration and stakeholder management

• Driving measurable business impact through marketing initiatives

Professional Impact

Under Seth's leadership, LVMH's marketing and creative services divisions have achieved several noteworthy accomplishments, including:

• Developed and executed a multi-channel brand campaign that resulted in a 30% increase in website traffic and a 20% uplift in online sales.

• Spearheaded the launch of a successful influencer marketing program that drove a 15% increase in social media engagement and a 12% boost in brand awareness among the target audience.

• Implemented a data-driven customer segmentation and personalization strategy that led to a 22% improvement in customer retention and a 18% increase in average order value.

Conclusion

With his extensive experience, proven track record of success, and his ability to drive innovation and growth, Seth Zaharako is a valuable asset to LVMH and a respected leader in the luxury marketing and creative services space. He is well-positioned to continue making significant contributions to the company's continued success and industry leadership.