Professional Overview
Shabri Prabhakar is an accomplished marketing executive with over 18 years of diverse experience in the coffee and beverages industry. As the President of Marketing at Coffee Day Global Limited, he oversees strategic marketing initiatives, brand positioning, and business development for the company's flagship Café Coffee Day brand across India and international markets.
Experience Summary
Current Role
As President - Marketing at Coffee Day Global Limited, Shabri is responsible for driving the company's overall marketing strategy and execution. He leads a team of marketing professionals to enhance brand visibility, strengthen customer engagement, and expand the company's market share across the highly competitive café and beverages landscape. Under his leadership, Café Coffee Day has solidified its position as a market leader, achieving double-digit growth in customer footfall and revenue.
Career Progression
Shabri's career with Coffee Day Global Limited spans nearly two decades, during which he has held various leadership roles of increasing responsibility. He has successfully navigated the company through periods of rapid expansion and market disruption, consistently delivering strong business results. His expertise encompasses key areas such as marketing strategy, brand management, channel development, and international business expansion.
Academic Background
Shabri holds a Bachelor's degree in Business Administration from the University of Mumbai, where he graduated with distinction. He is also an alumnus of the prestigious Indian Institute of Management (IIM), Ahmedabad, where he completed an advanced program in Strategic Marketing Management.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand positioning and identity management
- Customer insights and market intelligence
- Retail operations and customer experience optimization
- Strategic partnerships and business development
- Cross-functional team leadership and coordination
Professional Impact
As a key member of the Coffee Day Global Limited leadership team, Shabri has played a pivotal role in the company's remarkable growth and market dominance. He has spearheaded numerous successful marketing campaigns that have strengthened brand loyalty, increased customer footfall, and driven revenue growth. Additionally, his strategic vision and operational expertise have been instrumental in expanding the Café Coffee Day network across India and entering new international markets.
Conclusion
With his extensive industry experience, strong business acumen, and innovative marketing approach, Shabri Prabhakar is recognized as a trusted leader and change agent within the coffee and beverages sector. In his current role as President - Marketing, he continues to shape the future of the Café Coffee Day brand, driving sustainable growth and cementing the company's position as a market leader.
