Shae Sattler

Professional Summary

Professional Overview
Shae Sattler is a seasoned marketing professional with over 10 years of experience in the consumer goods and education industries. As the Director of Influencer Marketing at Guayakí Yerba Mate, she spearheads the company's influencer strategy, collaborating with industry-leading content creators to drive brand awareness and engagement. Shae also serves as a Marketing Advisor for Plant Botanical and co-founded Orcava Consulting, where she applies her expertise in partnership development, community marketing, and strategic planning.

Experience Summary

Current Roles

• Director of Influencer Marketing, Guayakí Yerba Mate (2024-11-01 to Present): Responsible for developing and executing the company's influencer marketing strategy, establishing partnerships with high-profile content creators, and measuring the impact of influencer campaigns to drive brand growth.

• Marketing Advisor, Plant Botanical (2024-06-01 to Present): Providing strategic guidance and support to the brand's marketing team, with a focus on leveraging influencer partnerships and community engagement to increase brand awareness and customer acquisition.

• Co-Founder & Vice President, Orcava Consulting (2023-06-01 to Present): Co-founded a marketing consultancy firm, where she advises clients on partnership development, community marketing, and strategic planning to achieve their business objectives.

Career Progression

• Influencer Marketing Lead, Tandy (2024-04-01 to 2025-01-01): Spearheaded the brand's influencer marketing efforts, leading cross-functional teams to develop and execute successful campaigns that drove measurable results.

• Influencer Marketing Lead, Homebody (2023-10-01 to 2024-07-01): Responsible for building and managing the brand's influencer marketing program, leveraging strategic partnerships to increase brand awareness and drive sales.

• Head of Partnerships and Community Marketing, Outer (2019-04-01 to 2023-07-01): Played a pivotal role in the brand's growth, developing and implementing innovative partnership strategies and community engagement initiatives that contributed to the company's success.

Academic Background
Shae holds a Bachelor of Arts degree in Elementary Education from the University of Virginia, where she graduated with honors.

Areas of Expertise

• Influencer marketing strategy and execution

• Partnership development and community engagement

• Brand building and content creation

• Cross-functional team leadership and collaboration

• Strategic planning and performance analysis

Professional Impact

• Spearheaded award-winning influencer marketing campaigns that drove significant increases in brand awareness, audience engagement, and sales for Guayakí Yerba Mate and previous employers.

• Developed robust partnership ecosystems that expanded the reach and impact of brands, leading to successful collaborations with industry-leading content creators and organizations.

• Leveraged data-driven insights to continuously optimize marketing strategies, resulting in measurable improvements in key performance indicators.

Conclusion
Shae Sattler is a versatile marketing leader with a proven track record of driving successful influencer marketing and partnership initiatives. Her deep expertise, strategic mindset, and track record of delivering measurable results position her as a valuable asset to companies seeking to enhance their brand reach, engage their target audience, and achieve their growth objectives.