Shaelyn Crutchley

President & CMO

Shaelyn Crutchley is a seasoned marketing and innovation executive with over 15 years of experience driving strategic initiatives and brand transformation across the consumer goods and consumer packaged goods (CPG) industries. As the President & Chief Marketing Officer at Superior Sauna & Steam, she leads a dynamic team responsible for developing and executing innovative marketing strategies to elevate the company's market positioning and drive sustainable growth.

Professional Overview

Shaelyn is a multifaceted leader with a proven track record of spearheading successful product launches, brand revitalization, and new market expansion. Her expertise spans design innovation, marketing, and new product development, with a deep understanding of consumer behavior and industry trends.

Current Role

As the President & CMO of Superior Sauna & Steam, Shaelyn is responsible for overseeing the company's marketing efforts, brand positioning, and strategic business development. She collaborates closely with the executive team to align marketing initiatives with the organization's overall growth objectives, leveraging her extensive industry knowledge and creative problem-solving skills to drive impactful results.

Career Progression

Prior to her current role, Shaelyn held several leadership positions at Pacha Soap Co. and Soli Essential Oils, where she spearheaded design innovation, marketing, and new product development initiatives that significantly enhanced brand recognition and customer engagement. Her previous experience also includes serving as a Senior Director and Design Director at PepsiCo, where she led the design and brand strategy for the company's North American beverage portfolio, including the successful launch of the LIFEWTR(TM) brand.

Academic Background

Shaelyn holds a Bachelor of Science degree in Industrial Design from the University of Wisconsin-Stout, where she graduated with honors. Her academic achievements and specialized training in design, innovation, and creative problem-solving have been instrumental in shaping her multifaceted career.

Areas of Expertise

• Brand strategy and marketing

• Design innovation and product development

• Consumer insights and market research

• Cross-functional team leadership and collaboration

• Strategic business development and growth initiatives

Professional Impact

Throughout her career, Shaelyn has made significant contributions to the industries she has served. She has been recognized for her ability to drive transformative changes, launch successful new products, and cultivate strong, consumer-centric brands. Shaelyn's innovative mindset, coupled with her strategic vision and exceptional leadership skills, have consistently positioned her as a valuable asset to the organizations she has been a part of.

Conclusion

With her extensive experience, industry expertise, and a proven track record of success, Shaelyn Crutchley is poised to continue leading Superior Sauna & Steam to new heights. Her passion for innovation, coupled with her exceptional marketing and leadership capabilities, make her a valuable asset in the consumer goods and CPG industries.