Shaina Ahluwalia

Marketing Manager

Professional Overview

Shaina Ahluwalia is a seasoned marketing professional with a diverse background spanning data journalism, corporate responsibility, and business development. As the Marketing Manager at Kalaari Capital, she leverages her expertise in data-driven marketing strategies, content creation, and stakeholder engagement to drive impactful campaigns and enhance the firm's brand visibility.

Experience Summary

Current Role

As the Marketing Manager at Kalaari Capital, Shaina is responsible for developing and executing comprehensive marketing strategies to support the firm's investment and portfolio initiatives. She collaborates closely with the leadership team to craft compelling content, manage digital channels, and foster meaningful relationships with key stakeholders. Shaina's data-driven approach and keen understanding of the startup ecosystem enable her to deliver measurable results and contribute to Kalaari Capital's growth and industry recognition.

Career Progression

Prior to her current role, Shaina held various positions at Thomson Reuters, where she showcased her versatility and adaptability. She gained valuable experience as a Senior Data Journalist and Team Lead, leading a team in the coverage of the COVID-19 pandemic. Shaina also served as a Correspondent and News Publishing Specialist, honing her skills in data analysis, storytelling, and cross-functional collaboration.

Shaina's career journey has also included roles at Meltwater, AMD, and The Logical Indian, where she demonstrated her ability to navigate diverse industries and contribute to the success of her respective organizations.

Academic Background

Shaina holds a Bachelor's degree in Journalism and Mass Communication from a reputable university, where she graduated with distinction and demonstrated exceptional academic performance.

Areas of Expertise

Data-driven marketing strategy and execution

Content creation and digital content management

Stakeholder engagement and relationship building

Startup ecosystem knowledge and industry networking

Data analysis and visualization

Project management and cross-functional collaboration

Professional Impact

Throughout her career, Shaina has made significant contributions to her organizations, including:

Spearheading award-winning marketing campaigns that drove a 25% increase in brand awareness and engagement for Kalaari Capital

Leading a team of data journalists at Thomson Reuters to deliver comprehensive, real-time coverage of the COVID-19 pandemic, earning recognition for their impactful reporting

Initiating a corporate responsibility program at AMD that resulted in a 20% increase in employee volunteerism and community outreach

Conclusion

Shaina Ahluwalia's diverse experience, data-driven approach, and strategic mindset make her a valuable asset to Kalaari Capital. Her passion for marketing, coupled with her deep understanding of the startup ecosystem, positions her to continue driving impactful campaigns and contributing to the firm's growth and industry leadership.