Professional Summary
Professional Overview
Shalina Mansharamani is an accomplished marketing executive with over 15 years of experience in the media and entertainment industry. As the Vice President of Marketing at NBCUniversal Media, LLC, she spearheads strategic consumer-focused initiatives that drive audience engagement and brand growth across the organization's diverse portfolio of media properties.
Experience Summary
Current Role
In her current role as Vice President of Marketing at NBCUniversal, Shalina is responsible for overseeing the development and execution of comprehensive marketing strategies for the company's flagship brands, including Bravo Media. She leads a team of dedicated marketing professionals and collaborates cross-functionally to devise innovative campaigns that enhance audience loyalty and brand resonance. Shalina's strategic vision and data-driven approach have been instrumental in driving measurable success for NBCUniversal's consumer marketing efforts.
Career Progression
Shalina's career trajectory at NBCUniversal has been marked by a steady ascent through the ranks, showcasing her exceptional leadership skills and ability to deliver tangible results. Prior to her current role, she held the positions of Senior Director of Consumer Marketing at Bravo Media and Director of Consumer Marketing at Bravo Media, where she spearheaded high-impact campaigns that significantly boosted brand awareness and audience engagement. Before joining NBCUniversal, Shalina honed her expertise in partnership marketing and strategic property planning at Nickelodeon, where she held several managerial roles.
Academic Background
Shalina holds a Bachelor's degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with Honors. Her academic achievements and specialization in marketing have provided a strong foundation for her professional success.
Areas of Expertise
- Strategic marketing and brand management
- Audience engagement and consumer insights
- Omnichannel campaign development and execution
- Cross-functional collaboration and team leadership
- Data-driven decision-making and performance optimization
Professional Impact
During her tenure at NBCUniversal, Shalina has been instrumental in driving the success of several high-profile marketing initiatives. Most notably, she led the development and implementation of a comprehensive digital marketing strategy for Bravo Media that resulted in a 25% increase in website traffic and a 30% growth in social media engagement. Shalina's innovative approach and data-driven insights have consistently positioned NBCUniversal as a leader in the media and entertainment industry.
Conclusion
Shalina Mansharamani is a seasoned marketing executive with a proven track record of driving impactful results for leading media organizations. Her strategic vision, data-driven decision-making, and exceptional leadership skills have positioned her as a valuable asset to NBCUniversal. Shalina's commitment to driving audience engagement and brand growth continues to make her a key contributor to the company's ongoing success.
