Shana Barnes

Marketing Director - Olympics & Paralympics

Professional Overview
Shana Barnes is an accomplished marketing professional with extensive experience in the sports and entertainment industry. As the Marketing Director for the Olympics and Paralympics at NBCUniversal, she oversees the strategy and execution of marketing campaigns that drive audience engagement and maximize viewership for these high-profile global events.

Experience Summary

Current Role
In her current role as Marketing Director, Shana is responsible for leading a team of marketing professionals to develop and implement innovative campaigns that build anticipation and excitement around the Olympics and Paralympics. She collaborates closely with broadcast and digital teams to ensure seamless integration of marketing initiatives across all platforms. Her strategic approach and data-driven insights have consistently delivered measurable results, contributing to the continued success of NBCUniversal's coverage of these prestigious sporting events.

Career Progression
Shana's career at NBCUniversal has been marked by a steady rise through the ranks. She joined the company in 2017 as a Marketing Manager, where she honed her skills in campaign planning, content creation, and partnership development. Her exemplary performance led to a promotion to Senior Marketing Manager in 2022, and she was further recognized for her leadership and strategic acumen with her current appointment as Marketing Director.

Prior to her tenure at NBCUniversal, Shana gained valuable experience in the media and advertising industry, serving as a Junior Buyer and Assistant Account Executive at ZenithOptimedia. She also held a leadership role in public safety at St. John's University, demonstrating her versatility and adaptability.

Academic Background
Shana holds a Bachelor's degree in Marketing from New York University, where she graduated with distinction.

Areas of Expertise

• Comprehensive understanding of the sports and entertainment marketing landscape

• Expertise in developing and executing integrated marketing campaigns across multiple platforms

• Proven track record in driving audience engagement and viewership growth

• Strong analytical and data-driven decision-making capabilities

• Effective leadership and team management skills

Professional Impact
During her tenure at NBCUniversal, Shana has played a pivotal role in the successful marketing of the Olympics and Paralympics. She has spearheaded the development of innovative digital campaigns, forged strategic partnerships with key stakeholders, and implemented targeted outreach initiatives that have consistently delivered impressive results. Her contributions have been instrumental in solidifying NBCUniversal's position as the leading media provider for these prestigious sporting events.

Conclusion
Shana Barnes is a seasoned marketing professional with a demonstrated commitment to excellence. Her deep industry knowledge, strategic vision, and proven leadership skills make her a valuable asset to NBCUniversal's Olympics and Paralympics coverage. As she continues to drive the success of these global events, Shana is poised to make an even greater impact in the sports and entertainment marketing field.