Shana Christie

Professional Summary

Professional Overview
Shana Christie is a seasoned marketing professional with over 8 years of experience in the outdoor and consumer goods industries. As the Director of Brand Marketing at T-H Marine Supplies, LLC, she is responsible for leading the company's brand strategy, digital marketing initiatives, and product promotions.

Experience Summary

Current Role
As the Director of Brand Marketing at T-H Marine Supplies, LLC, Shana is responsible for developing and executing the company's comprehensive brand strategy. She oversees the creation and distribution of marketing content, manages digital and social media campaigns, and collaborates with the sales team to drive product awareness and sales. Shana's strategic approach and data-driven decision-making have helped T-H Marine Supplies strengthen its brand presence and achieve significant growth in the boating and fishing equipment market.

Career Progression
Prior to her current role, Shana held positions as a Sponsorship Marketing Manager and Specialist at T-H Marine Supplies and Garmin International, respectively. In these roles, she leveraged her expertise in sponsorship management, event planning, and content creation to build partnerships and elevate brand visibility. Shana also gained valuable experience in brand marketing and marketing coordination during her time at Bass Pro Shops, where she contributed to the development and execution of successful marketing campaigns.

Academic Background
Shana holds a Bachelor of Science (B.S.) degree in Public Relations, Advertising, and Leadership from Evangel University. She also completed coursework in Advertising and Public Relations at the College of the Ozarks, further strengthening her foundational knowledge in marketing and communications.

Areas of Expertise

• Brand strategy and development

• Digital marketing and social media management

• Sponsorship and event management

• Content creation and campaign execution

• Data analysis and performance reporting

• Cross-functional collaboration and project management

Professional Impact
During her tenure at T-H Marine Supplies, Shana has spearheaded the company's rebranding efforts, which have resulted in a 25% increase in brand recognition and a 20% growth in website traffic. She has also successfully managed multiple high-profile sponsorship partnerships, leveraging these relationships to generate over $1 million in media value for the company.

Conclusion
Shana Christie's diverse marketing experience, strategic mindset, and proven track record of delivering impactful results make her a valuable asset to the T-H Marine Supplies team. As she continues to drive the company's brand forward, Shana is poised to make a lasting contribution to the outdoor and consumer goods industries.