Shana Davis-Ross
Founder and CEO, Ponte Firm | Austin, Texas, United States
Professional Overview
Shana Davis-Ross is a dynamic and accomplished marketing and communications executive with over a decade of experience in the fashion and luxury industries. As the Founder and CEO of Ponte Firm, she leverages her deep expertise in brand development, social media strategy, and digital marketing to help clients elevate their brand presence and reach their target audiences.
Experience Summary
Current Role
As the Founder and CEO of Ponte Firm, Shana is responsible for setting the strategic vision for the agency and overseeing all client engagements. She leads a talented team in delivering integrated marketing solutions that drive measurable results for her clients. Under Shana's leadership, Ponte Firm has established a reputation for its innovative approach and ability to consistently exceed client expectations.
Career Progression
Prior to founding Ponte Firm, Shana held various roles in communications and marketing within the fashion industry. She served as the Director of Communications and Marketing at Edie Parker, where she spearheaded the brand's global communications strategy and developed impactful marketing campaigns. Shana also held positions at MAIA Agency, WWD, and Oscar de la Renta, where she honed her skills in brand development, social media management, and public relations.
Academic Background
Shana holds a Bachelor of Arts degree in Fashion Merchandising and Marketing from the University of Texas at Austin, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Integrated marketing communications
- Digital marketing and social media
- Public relations and media relations
- Event planning and execution
- Team leadership and client management
Professional Impact
Throughout her career, Shana has demonstrated a proven track record of driving measurable success for her clients. As the Founder and CEO of Ponte Firm, she has led the agency to achieve significant growth, with a client roster that includes some of the most prestigious names in the fashion and luxury industries. Shana's innovative approach and strategic acumen have earned her recognition as a thought leader in the field of marketing and communications.
Conclusion
With her deep industry expertise, creative vision, and proven leadership skills, Shana Davis-Ross is poised to continue expanding the reach and impact of Ponte Firm. As she navigates the ever-evolving landscape of marketing and communications, Shana remains committed to delivering exceptional results for her clients and contributing to the ongoing success of the fashion and luxury industries.
