Shana Turano, Senior Director of Brand Incubation and Product Innovation
Professional Overview
Shana Turano is a seasoned professional with extensive experience in brand incubation, product innovation, and marketing in the cosmetics and beauty industry. As the Senior Director of Brand Incubation and Product Innovation at Maesa, she brings a wealth of expertise in driving the development and growth of emerging beauty brands.
Experience Summary
Current Role
In her current role as Senior Director of Brand Incubation and Product Innovation at Maesa, Shana is responsible for leading the strategic development and launch of new beauty brands. She oversees cross-functional teams to ensure the successful ideation, formulation, and go-to-market execution of innovative product lines. Shana's ability to identify market trends and consumer insights has enabled her to spearhead the introduction of several successful beauty brands, contributing to Maesa's reputation as a leading incubator in the industry.
Career Progression
Shana's career trajectory has been marked by steady growth and increasing responsibilities within the cosmetics and beauty sector. Prior to her current role, she held positions as Director of Product Development and Marketing at Maesa, Senior Manager of Global Product Development at MONAT Global, and Senior Manager of Product Development and Innovation at Kira Labs Inc. Throughout her career, Shana has demonstrated a strong track record of driving product innovation, brand strategy, and marketing initiatives that have positively impacted her employers' business performance.
Academic Background
Shana holds a Bachelor of Science (BS) degree in Cosmetics and Fragrance Marketing from the Fashion Institute of Technology (FIT) and an Associate of Science (AS) degree in Fashion Merchandising Management, also from FIT. Her specialized education has provided her with a deep understanding of the cosmetics and beauty industry, enabling her to translate market trends and consumer insights into successful product development and brand strategies.
Areas of Expertise
- Brand incubation and new product development
- Consumer insights and market trend analysis
- Cross-functional team leadership and collaboration
- Strategic marketing and go-to-market execution
- Regulatory compliance and quality assurance
- Proven track record of launching innovative beauty products
Professional Impact
Throughout her career, Shana has been instrumental in the successful launch and growth of several emerging beauty brands. Her ability to identify market opportunities, develop innovative product concepts, and lead cross-functional teams has contributed to the commercial success of the brands she has overseen. Shana's industry contributions have been recognized by her peers, and she is known for her innovative approach and customer-centric mindset.
Conclusion
Shana Turano's diverse experience and expertise in brand incubation, product innovation, and marketing have positioned her as a respected leader in the cosmetics and beauty industry. As the Senior Director of Brand Incubation and Product Innovation at Maesa, she continues to drive the growth and success of emerging beauty brands, leveraging her deep industry knowledge and strategic vision to create innovative and impactful products that resonate with consumers.
