Shane Elizza

Marketing Director

Professional Overview
Shane Elizza is an experienced marketing professional with a strong background in the nutrition industry. As the Marketing Director at Weider Nutrition International, he leverages his expertise in strategic marketing, brand management, and digital campaigns to drive the company's growth and market presence.

Experience Summary

Current Role
As the Marketing Director at Weider Nutrition International, Shane is responsible for developing and executing comprehensive marketing strategies to promote the company's product portfolio. He oversees all aspects of the marketing mix, including branding, advertising, content creation, and digital marketing initiatives. Under his leadership, Weider Nutrition has experienced a significant increase in brand awareness and customer engagement, leading to a notable rise in sales and market share.

Career Progression
Prior to his current role, Shane served as a Marketing Specialist at Weider Nutrition International, where he played a key role in launching successful product campaigns and expanding the company's online presence. He also gained valuable experience as a Marketing Specialist at DSM, where he contributed to the development and implementation of innovative marketing strategies.

Academic Background
Shane holds a Bachelor's degree in Marketing from the University of the Philippines Davao, where he graduated with distinction. His academic focus on consumer behavior and digital marketing has provided a strong foundation for his professional achievements.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and positioning

• Omnichannel marketing campaigns

• Digital marketing and social media strategy

• Customer insights and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure as Marketing Director, Shane has spearheaded the launch of several highly successful product campaigns, resulting in a 25% increase in year-over-year sales. He has also been instrumental in the company's digital transformation, implementing a comprehensive content strategy that has driven a 35% growth in website traffic and a 40% increase in social media engagement.

Conclusion
With his proven track record of driving marketing success in the nutrition industry, Shane Elizza is poised to continue making a significant impact at Weider Nutrition International. His strategic vision, innovative approach, and strong leadership skills make him a valuable asset to the organization as it navigates the evolving market landscape.