Professional Overview

Shannen Siew is a dedicated and results-driven Account Executive with a strong background in marketing and customer relations. Currently based in Singapore, Shannen excels in managing client relationships, driving sales growth, and executing project plans. Her key expertise areas include account management, project management, and marketing strategy, with a focus on the advertising and marketing industry.

Experience Summary

Current Role

As an Account Executive at Publicis Groupe since January 2022, Shannen's key responsibilities include managing client relationships, developing and executing project plans, and driving sales growth. Although specific achievements are not available, her role emphasizes the importance of strategic planning, teamwork, and client satisfaction in the fast-paced advertising environment.

Career Progression

Shannen's career progression showcases her growth from entry-level positions to more senior roles. Notable previous roles include Customer Relations Executive at Activa Media Pte Ltd, where she was involved in project management from June 2019 to December 2021, and Sales Assistant at Converse. Her career trajectory demonstrates an increasing focus on client management, marketing, and sales, with roles that highlight her adaptability and willingness to take on new challenges.

Academic Background

Shannen holds a Bachelor's degree in Business Marketing from RMIT University, completed from 2017 to 2018. She also has a background in Business studies from Temasek Polytechnic, attended from 2014 to 2017. While specific academic achievements are not mentioned, her educational foundation in business marketing and studies underscores her professional pursuits.

Areas of Expertise

Although specific areas of expertise are not detailed, Shannen's experience suggests she has developed skills in account management, project planning, and marketing strategy. Her technical competencies likely include proficiency in marketing and sales software, and her leadership capabilities are demonstrated through her progressive career roles.

Professional Impact

While specific projects or initiatives are not outlined, Shannen's contributions to her roles, particularly in managing client relationships and driving sales, indicate her value to her employers and the industry. Her professional impact, though not quantified, is evident in her career progression and the trust placed in her by her current and previous employers.

Conclusion

Shannen Siew's professional trajectory highlights her dedication to the marketing and sales industry, with a current focus on account management and client relationships. As a skilled and driven professional, her value proposition lies in her ability to manage complex client relationships, drive sales, and contribute to the strategic planning and execution of marketing projects. With her strong educational background and progressive career growth, Shannen is well-positioned for continued success in her field.