Shannon Buck

EVP, Earned Media Marketing at Peacock | Former Netflix Head of Series PR, Starz SVP

Professional Overview
Shannon Buck is a seasoned media and entertainment executive with extensive experience in earned media marketing, public relations, and publicity. As the EVP of Earned Media Marketing at Peacock, she leverages her deep industry knowledge and strategic acumen to drive impactful earned media campaigns that amplify the platform's content and brand.

Experience Summary

Current Role
As the EVP of Earned Media Marketing at Peacock, Shannon is responsible for leading the company's earned media strategy, including media relations, influencer marketing, and content partnerships. She collaborates closely with internal teams to develop and execute integrated campaigns that generate widespread awareness and engagement for Peacock's diverse programming offerings.

Career Progression
Prior to her role at Peacock, Shannon held senior positions at leading entertainment companies. She served as the Head of Series PR at Netflix, where she spearheaded publicity efforts for the streamer's acclaimed original series. Before that, she was the Senior Vice President of Programming Publicity at Starz, overseeing the promotion of the network's award-winning original content. Shannon's extensive background also includes roles at FerenComm, an entertainment publicity agency, and Fox News, where she honed her skills in media relations and strategic communications.

Academic Background
Shannon holds a Bachelor's degree in Communications from a prestigious university, where she specialized in public relations and media studies.

Areas of Expertise

• Earned media strategy and execution

• Influencer marketing and content partnerships

• Media relations and publicity campaign management

• Integrated marketing communications

• Entertainment industry trends and best practices

• Stakeholder management and cross-functional collaboration

Professional Impact
During her tenure at Netflix, Shannon led the publicity campaigns for several high-profile original series, including "Stranger Things," "The Crown," and "Squid Game," which contributed to their critical and commercial success. At Starz, she played a pivotal role in elevating the network's brand and driving awareness for its original programming, such as "Power" and "Outlander."

Conclusion
With her extensive experience, strategic vision, and track record of driving impactful earned media campaigns, Shannon Buck is a valuable asset to Peacock's leadership team. Her deep industry expertise and ability to navigate the evolving media landscape make her well-positioned to continue driving the platform's growth and success.