Shannon Friesen
VP Dealer Services
Vancouver, British Columbia, Canada
Professional Overview
Shannon Friesen is an accomplished automotive industry leader serving as the VP of Dealer Services at Canada Drives. With over a decade of experience in dealer operations and sales management, Friesen has developed deep expertise in driving business growth, enhancing customer experiences, and optimizing operational efficiency for automotive dealerships.
Experience Summary
Current Role
As the VP of Dealer Services at Canada Drives, Friesen is responsible for overseeing all aspects of the company's dealer network and customer relationships. In this role, she leads a team of sales and account management professionals, ensuring dealerships receive exceptional support and guidance to maximize their performance and profitability. Friesen has played a pivotal role in expanding Canada Drives' dealer network across the country, forging strategic partnerships that have contributed to the company's industry-leading market position.
Under Friesen's leadership, Canada Drives has achieved significant year-over-year growth in dealer sales and customer satisfaction metrics, solidifying the company's reputation as a trusted partner for automotive dealers. Her ability to identify and implement innovative solutions has been instrumental in driving operational improvements and enhancing the overall dealer experience.
Career Progression
Prior to her current role, Friesen held several sales and operations management positions within the automotive industry. She started her career as a Sales Representative at a prominent local dealership, where she quickly rose through the ranks, demonstrating a keen ability to build strong customer relationships and drive sales. Friesen's subsequent roles included serving as the Sales Manager and Operations Manager at larger regional dealership groups, where she honed her skills in team leadership, process optimization, and strategic decision-making.
Academic Background
Friesen holds a Bachelor of Business Administration degree from the University of British Columbia, with a concentration in Marketing. During her time at UBC, she was recognized for her academic excellence, earning a spot on the Dean's List and participating in various student leadership initiatives.
Areas of Expertise
- Dealer operations and sales management
- Customer relationship management
- Business development and strategic partnerships
- Process improvement and operational efficiency
- Team leadership and talent development
Professional Impact
Under Friesen's guidance, Canada Drives has consistently exceeded industry benchmarks for dealer satisfaction and customer retention. Her ability to identify and address pain points within the dealer experience has led to the implementation of several innovative solutions, resulting in increased efficiencies and improved profitability for the company's dealer partners.
Friesen is also actively involved in industry associations, sharing her expertise and insights through speaking engagements and contributing to the development of best practices in dealer services. Her commitment to professional development and industry advancement has earned her a reputation as a respected thought leader within the automotive sector.
Conclusion
With her extensive experience, strong leadership skills, and deep understanding of the automotive industry, Shannon Friesen is poised to continue driving the success of Canada Drives and its dealer network. Her focus on delivering exceptional service, fostering strategic partnerships, and implementing data-driven solutions positions her as a valuable asset to the company and its stakeholders.
