Professional Summary
Professional Overview
Shannon Goins is an experienced marketing professional with a strong focus on industry lifecycle marketing. As the Director of Industry Lifecycle Marketing at Cars Commerce, she oversees strategic marketing initiatives that drive business growth and engagement across various industry verticals.
Experience Summary
Current Role
In her current role as Director of Industry Lifecycle Marketing at Cars Commerce, Shannon is responsible for developing and executing comprehensive marketing strategies to support the company's industry-specific product offerings. She leads a team of marketing professionals in creating targeted campaigns, content, and digital experiences that cater to the unique needs of the company's diverse client base. Under her leadership, the industry lifecycle marketing team has consistently delivered measurable results, contributing to the company's overall success.
Career Progression
Prior to her current role, Shannon served as the Senior Manager of Email Marketing at Cars Commerce, where she spearheaded the development and implementation of effective email marketing campaigns. She also held the position of Team Lead, Email Marketing, where she was instrumental in optimizing the company's email marketing strategies and driving engagement with key customer segments.
Before joining Cars Commerce, Shannon gained valuable experience as a Graphic Designer and Marketing Supervisor at Cook's Direct, where she was responsible for creating compelling visual content and overseeing the implementation of integrated marketing campaigns. She also held a Graphic Designer role at EastWest Marketing Management, Inc., where she demonstrated her expertise in designing innovative marketing assets.
Academic Background
Shannon holds a Bachelor of Arts degree in Graphic Design from the University of Illinois, where she graduated with distinction.
Areas of Expertise
- Industry-specific marketing strategy development
- Email marketing campaign management and optimization
- Graphic design and content creation
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Under Shannon's leadership, the industry lifecycle marketing team at Cars Commerce has consistently exceeded key performance indicators, driving significant revenue growth and customer engagement. She has played a pivotal role in the successful launch of several industry-focused product offerings, leveraging her deep understanding of customer needs and market trends.
Conclusion
With her extensive experience in marketing, Shannon Goins is a valuable asset to the Cars Commerce team. Leveraging her expertise in industry lifecycle marketing, she continues to drive innovation and deliver exceptional results for the company and its clients.
