Shannon Harlow
Head of Analytics & Business Intelligence, TireHub
Professional Overview
Shannon Harlow is an accomplished data and analytics leader with extensive experience driving strategic business impact across the retail, automotive, and financial services industries. As the Head of Analytics & Business Intelligence at TireHub, she is responsible for developing and executing the company's data-driven strategies to support critical business objectives.
Experience Summary
Current Role
In her role as Head of Analytics & Business Intelligence at TireHub, Shannon is responsible for leading a team of talented data analysts and business intelligence professionals. She leverages her expertise in data modeling, predictive analytics, and cross-functional collaboration to uncover meaningful insights and drive data-driven decision-making across the organization. Under her leadership, the analytics team has implemented cutting-edge data visualization tools and developed innovative forecasting models to improve operational efficiency and enhance the customer experience.
Career Progression
Prior to joining TireHub, Shannon held senior analytics roles at leading organizations, including Cox Automotive Inc. and Equifax. As the Consumer Analytics Evolution Lead at Cox Automotive, she spearheaded the development of advanced consumer segmentation and predictive models to support the company's marketing and sales strategies. In her previous role as Senior Director of Data, Analytics and Insights at Cox Automotive, Shannon led a team of data scientists and analysts in delivering impactful insights that drove significant business growth.
Earlier in her career, Shannon served as the Senior Director of Global Data, Analytics and Martech at Equifax, where she was instrumental in transforming the company's data and analytics capabilities to better serve its global customer base. She also held roles as the Senior Director of Marketing & Consumer Analytics, Data & Analytics and the Senior Director of Marketing & Digital Analytics at Equifax.
Academic Background
Shannon holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Georgia. She has also completed executive education programs in Data Analytics and Strategic Decision-Making from leading institutions.
Areas of Expertise
- Data modeling and predictive analytics
- Business intelligence and data visualization
- Cross-functional collaboration and stakeholder management
- Strategic planning and decision-making
- Driving operational efficiency and process optimization
- Leveraging technology to enhance business performance
Professional Impact
During her tenure at Cox Automotive, Shannon led the development of a groundbreaking consumer segmentation model that enabled the company to better target and engage its customer base, resulting in a 15% increase in customer retention. At Equifax, she spearheaded the implementation of a global data governance framework that improved data quality and compliance, leading to a 20% reduction in data-related operational costs.
Conclusion
With her proven track record of driving data-driven transformation and her deep understanding of the retail, automotive, and financial services industries, Shannon Harlow is poised to continue making a significant impact as the Head of Analytics & Business Intelligence at TireHub. Her strategic vision, analytical expertise, and collaborative leadership style make her a valuable asset in unlocking the full potential of the company's data and analytics capabilities.
