Professional Summary
Professional Overview
Shannon Lee is a seasoned marketing and franchise strategy professional with extensive experience in the entertainment industry. As the Director of Global Franchise Strategy & Marketing at NBCUniversal, she is responsible for driving strategic initiatives and overseeing the execution of global marketing campaigns for the company's diverse portfolio of franchises.
Experience Summary
Current Role
In her current role as Director of Global Franchise Strategy & Marketing at NBCUniversal, Shannon is responsible for developing and implementing comprehensive strategies to maximize the growth and profitability of the company's franchise properties across various platforms, including film, television, digital, and consumer products. She leads a team of marketing specialists and collaborates with cross-functional partners to ensure consistent brand messaging, optimize marketing campaigns, and drive fan engagement.
Career Progression
Prior to her current position, Shannon held senior roles at NBCUniversal and The Walt Disney Company, where she gained valuable experience in category licensing, global franchise strategy, and marketing. As a Senior Manager at NBCUniversal, she successfully managed several high-profile franchise initiatives, contributing to significant revenue growth and brand awareness. Earlier in her career, Shannon served as an Associate in Global Franchise Strategy & Marketing at The Walt Disney Company, honing her skills in developing and executing comprehensive franchise strategies.
Academic Background
Shannon holds a Bachelor's degree in Business Administration from the University of California, Los Angeles, with a concentration in Marketing.
Areas of Expertise
- Franchise strategy and portfolio management
- Integrated marketing campaign development and execution
- Licensing and category management
- Brand building and fan engagement
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance analysis
Professional Impact
During her tenure at NBCUniversal, Shannon has played a pivotal role in driving the global expansion of several flagship franchises, resulting in increased revenue, enhanced brand visibility, and stronger fan loyalty. She has successfully leveraged data-driven insights to optimize marketing initiatives, leading to measurable improvements in key performance indicators.
Conclusion
With her comprehensive industry experience, strong strategic acumen, and proven track record of delivering impactful results, Shannon is well-positioned to continue driving the success of NBCUniversal's global franchise portfolio. She is dedicated to leveraging her expertise to help the company capitalize on emerging market opportunities and solidify its position as a leader in the entertainment industry.
