Shannon McGinnis
Sr. Manager, Sales Enablement
Professional Overview
Shannon McGinnis is an accomplished sales enablement professional with over 20 years of experience driving sales productivity and revenue growth across the technology and logistics industries. As the Sr. Manager of Sales Enablement at Intermedia Cloud Communications, she leverages her deep expertise in sales training, content development, and process optimization to empower the company's sales force and enhance its overall sales performance.
Experience Summary
Current Role
As the Sr. Manager of Sales Enablement at Intermedia, Shannon is responsible for developing and implementing comprehensive sales readiness programs that equip the company's sales team with the knowledge, skills, and tools they need to effectively engage with customers and close more deals. She collaborates closely with cross-functional stakeholders to align sales enablement initiatives with the company's overall business objectives, and she has a proven track record of driving measurable improvements in sales productivity, win rates, and customer retention.
Career Progression
Prior to her current role, Shannon held various sales enablement and training positions at leading companies such as Vertafore and DHL Express. As the Sales Readiness Manager at Intermedia, she spearheaded the development and implementation of a comprehensive sales onboarding program that reduced ramp-up time for new hires by 25% and improved first-year quota attainment by 18%. Additionally, her work as a Presentation and Public Speaking Coach has enabled her to cultivate a unique blend of technical expertise and interpersonal skills that allow her to effectively communicate complex information and motivate sales teams to perform at their best.
Academic Background
Shannon holds a Bachelor of Science degree in Business Administration from the University of Washington, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Sales enablement strategy and program development
- Sales training and content creation
- Customer relationship management (CRM) optimization
- Performance coaching and mentorship
- Cross-functional collaboration and stakeholder management
- Presentation and public speaking skills
Professional Impact
Throughout her career, Shannon has consistently demonstrated her ability to drive tangible business results through innovative sales enablement initiatives. At Intermedia, she spearheaded the development of a sales playbook that increased win rates by 12% and reduced sales cycle times by 20%. She is also an active member of the Modern Sales Pros community, where she shares her expertise and collaborates with fellow sales enablement professionals to advance the industry as a whole.
Conclusion
With her deep domain expertise, strong leadership skills, and proven track record of success, Shannon McGinnis is a highly valuable asset to Intermedia and a respected thought leader in the sales enablement field. Her unwavering commitment to empowering sales teams and driving sustainable business growth makes her an invaluable partner in any organization's quest for sales excellence.
