Professional Overview
Shannon Ortiz is an accomplished brand and marketing executive with over 15 years of experience driving growth and innovation for leading consumer brands. As the Brand Director of Shakes & Shopper Marketing at Ripple Foods, she is responsible for spearheading the development and go-to-market strategies for the company's innovative plant-based shake products, as well as overseeing their shopper marketing initiatives across retail channels.
Experience Summary
Current Role
In her current role as Brand Director at Ripple Foods, Shannon leads a talented team to conceptualize and execute omnichannel brand campaigns that have resulted in significant increases in product awareness and sales. She collaborates closely with cross-functional stakeholders to optimize the customer experience and deliver impactful shopper marketing programs that drive conversion at the point of purchase.
Career Progression
Prior to her current position, Shannon served as the Brand Director - Channel and Director of Shopper Marketing at Ripple Foods, where she spearheaded the development of the company's channel strategy and implemented best-in-class shopper marketing initiatives. She has also held senior marketing roles at PopSockets, where she was instrumental in elevating the brand's retail presence and consumer engagement, and at Danone, where she managed consumer marketing campaigns for the company's portfolio of dairy and plant-based products.
Throughout her career, Shannon has demonstrated a proven track record of driving business results through strategic brand building, innovative marketing tactics, and strong cross-functional collaboration. Her ability to translate consumer insights into impactful campaigns has consistently delivered measurable growth and market share gains for the brands she has represented.
Academic Background
Shannon holds a Bachelor's degree in Business Administration from Drury University, where she was also the Director of the Students in Free Enterprise (SIFE) program, leading a team of student entrepreneurs in community outreach and business development initiatives.
Areas of Expertise
- Brand management and positioning
- Omnichannel marketing strategy
- Shopper marketing and retail activation
- Consumer engagement and experience design
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Shannon has demonstrated a keen ability to drive innovation and deliver exceptional results. At Ripple Foods, she has spearheaded the development of industry-leading shopper marketing programs that have contributed to significant increases in product sales and market share. Her leadership in brand strategy and campaign execution has been instrumental in elevating the company's visibility and positioning within the highly competitive plant-based beverage category.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Shannon Ortiz is a valuable asset to the Ripple Foods team. Her expertise in brand management, shopper marketing, and consumer engagement positioned her to continue driving the company's growth and innovation in the years to come.
