Professional Summary
Professional Overview
Shannon Panaro is a versatile Digital Marketing Manager with a proven track record of driving impactful results for various clients and organizations. With a diverse background spanning digital marketing, agency ownership, and freelance consulting, Shannon brings a wealth of industry knowledge and a strategic approach to optimizing online presence and generating measurable growth.
Experience Summary
Current Roles
Digital Marketing Manager, MowMore.com - Landscaper Parts & Supplies (2024-01-01 to Present)
- Responsible for developing and executing comprehensive digital marketing strategies to promote the company's landscaping parts and supplies offerings.
- Oversee the planning, implementation, and optimization of digital campaigns across multiple channels, including search engine marketing, social media, and email marketing.
- Analyze data and metrics to identify opportunities for improvement, ensuring the delivery of measurable ROI for the client.
Digital Marketing Manager, Clemmons Windows & Doors (2024-01-01 to Present)
- Tasked with driving online visibility and lead generation for the client's window and door products and services.
- Implement targeted digital marketing tactics, such as search engine optimization, paid advertising, and content marketing, to attract and convert qualified prospects.
- Collaborate with the client's sales team to align marketing efforts with their business objectives and track the impact on sales pipeline.
Agency Owner, SP Marketing - Sundancer Marketing (2023-06-01 to Present)
- Leverage own expertise to provide full-service digital marketing solutions to a diverse client base.
- Oversee the development and execution of comprehensive digital strategies, including branding, website design, SEO, social media, and email campaigns.
- Ensure efficient project management and client satisfaction through close collaboration and data-driven decision-making.
Freelance Marketing Consultant, Buffalo Stallions (2023-06-01 to Present)
- Provide strategic marketing guidance and hands-on support to the client, a professional sports franchise, to enhance their digital presence and fan engagement.
- Develop and implement creative marketing campaigns, leveraging social media, content marketing, and email marketing to drive ticket sales and merchandise purchases.
- Analyze performance metrics and provide data-driven recommendations to optimize marketing efforts and maximize ROI.
Digital Marketing Director, Pete's Hoagie Roller Food Truck (2023-05-01 to Present)
- Responsible for leading the digital marketing strategy and initiatives for a popular food truck business.
- Oversee the creation and distribution of engaging content, including social media posts, email newsletters, and website updates, to build brand awareness and customer loyalty.
- Collaborate with the operations team to track the impact of marketing activities on sales and customer engagement.
Academic Background
Shannon holds a Bachelor of Science degree in Marketing from the University of Buffalo, where they graduated with honors.
Areas of Expertise
- Digital marketing strategy and campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and community engagement
- Content creation and email marketing
- Data analysis and performance optimization
- Project management and client relationship management
Professional Impact
- Grew the Instagram following for a client's food truck business by 35% within the first 6 months, leading to a 20% increase in online orders.
- Developed and implemented a comprehensive SEO strategy for a client's window and door company, resulting in a 25% increase in organic website traffic and a 15% boost in lead generation.
- Launched a successful email marketing campaign for a landscaping parts and supplies client, achieving a 22% open rate and a 12% click-through rate, surpassing industry benchmarks.
Conclusion
Shannon Panaro is a versatile and results-driven Digital Marketing Manager with a passion for leveraging digital channels to drive business growth. With a diverse portfolio of experiences across various industries, Shannon brings a strategic and data-driven approach to delivering impactful marketing solutions that consistently exceed client expectations.
