Shannon Roop

Professional Overview

Shannon Roop is an experienced marketing and business development professional with a strong track record of driving strategic partnerships and expanding distribution channels for leading media and entertainment companies. As the Director of Partner Marketing at MGM+ (formerly EPIX), an Amazon-owned premium streaming service, Shannon leverages her deep industry expertise to forge impactful relationships with key partners and deliver innovative marketing solutions that drive subscriber growth and engagement.

Experience Summary

Current Role

In her role as Director of Partner Marketing at MGM+, Shannon is responsible for leading the development and execution of comprehensive partnership strategies that enhance the platform's visibility and accessibility across various distribution channels. She collaborates closely with internal teams and external partners to develop co-marketing campaigns, negotiate favorable deal terms, and implement successful go-to-market initiatives that drive subscriber acquisition and retention.

Career Progression

Prior to her current position, Shannon held various roles at HBO, where she honed her skills in account management, digital distribution, and global content distribution. As a Manager in the Account Management and Domestic Sales team, she was instrumental in cultivating and maintaining strong relationships with key distribution partners, ensuring the successful placement of HBO's premium content offerings. Earlier in her career, Shannon gained valuable experience in the arts and entertainment industry, working as an Executive Assistant at AECOM and in various production-related roles at Arena Stage and Victory Gardens Theater.

Academic Background

Shannon holds a bachelor's degree from the University of Illinois at Urbana-Champaign, where she specialized in Theatre Arts and Communication.

Areas of Expertise

• Strategic partnership development and management

• Content distribution and channel optimization

• Subscriber acquisition and retention strategies

• Integrated marketing campaign planning and execution

• Stakeholder management and cross-functional collaboration

• Data-driven decision making and performance analysis

Professional Impact

Throughout her career, Shannon has consistently demonstrated her ability to drive measurable results and contribute to the growth and success of the organizations she has served. In her current role at MGM+, she has played a pivotal role in expanding the platform's reach and driving subscriber growth through the development of innovative partnership initiatives. Shannon's innovative thinking, strong communication skills, and deep industry knowledge have made her a valuable asset to her teams and a respected leader within the media and entertainment landscape.

Conclusion

With over 15 years of experience in the media and entertainment industry, Shannon Roop is a seasoned marketing and business development professional with a proven track record of driving strategic partnerships and delivering impactful results. As the Director of Partner Marketing at MGM+, she is poised to continue her trajectory of success, leveraging her expertise to navigate the evolving landscape of the premium streaming industry and position the platform for sustained growth and success.