Professional Summary

Professional Overview

Shannon Scott is an accomplished executive with extensive expertise in customer relationship management (CRM) and loyalty program strategy and implementation. As the Vice President of CRM and Loyalty at Sally Beauty, she spearheads initiatives that drive customer engagement, retention, and profitability for the leading beauty retailer.

Experience Summary

Current Role

In her current role, Shannon is responsible for the strategic direction and execution of Sally Beauty's CRM and loyalty programs. She oversees the integration of customer data, the design of personalized marketing campaigns, and the development of innovative loyalty initiatives that enhance the customer experience. Under her leadership, the company has witnessed a significant increase in customer retention and a surge in loyalty program enrollment.

Career Progression

Prior to joining Sally Beauty, Shannon held various leadership positions at Targetbase and Epsilon, where she played a pivotal role in delivering technology-driven solutions and driving project delivery excellence. As the Vice President of Technology & Delivery at Targetbase, she led cross-functional teams in the implementation of complex CRM and marketing automation platforms, resulting in tangible improvements in campaign performance and customer engagement.

Shannon's career trajectory showcases her ability to translate business objectives into strategic technological solutions, as evidenced by her progressive roles at Epsilon, where she rose from a Business Systems Analyst to a Senior Director of Project Delivery.

Academic Background

Shannon holds a Bachelor of Science in Computer Information Systems from the University of North Texas, where she graduated with distinction.

Areas of Expertise

• Customer Relationship Management (CRM)

• Loyalty Program Strategy and Implementation

• Marketing Automation and Campaign Management

• Data-Driven Insights and Analytics

• Cross-Functional Team Leadership

• Project Management and Delivery Excellence

Professional Impact

Throughout her career, Shannon has demonstrated a proven track record of driving measurable business impact. At Sally Beauty, she has spearheaded the implementation of a comprehensive CRM platform, which has resulted in a 25% increase in customer retention and a 15% uplift in loyalty program enrollment. At Targetbase, she led the successful delivery of a marketing automation solution that delivered a 20% improvement in campaign conversion rates.

Conclusion

Shannon Scott is a seasoned CRM and loyalty expert with a demonstrated ability to leverage technology and data-driven insights to enhance customer engagement and drive business growth. Her strategic vision, coupled with her strong leadership and cross-functional collaboration skills, make her a valuable asset in the retail and consumer-facing industries.