Shanrae Hawkins

Professional Summary

Professional Overview
Shanrae Hawkins is a seasoned marketing professional with over a decade of experience driving successful campaigns and digital strategies for the hospitality industry. As the Director of Marketing at Sunriver Resort, she leverages her expertise in brand management, content creation, and analytics to elevate the resort's visibility and engagement with its target audience.

Experience Summary

Current Role
As the Director of Marketing at Sunriver Resort, Shanrae is responsible for developing and implementing the resort's comprehensive marketing strategy. She oversees a team of marketing specialists, managing all aspects of content production, social media management, email marketing, and advertising campaigns. Under her leadership, Sunriver Resort has experienced a significant increase in web traffic, social media engagement, and overall brand awareness within the local and regional markets.

Career Progression
Prior to her current role, Shanrae held various marketing positions within the hospitality industry, including Digital Marketing Manager at Riverhouse Hotel & Convention Center and Marketing Coordinator at Brasada Ranch. Through her progressive career growth, she has honed her skills in integrated marketing, data-driven decision making, and strategic planning, consistently delivering impactful results for her employers.

Academic Background
Shanrae holds a Bachelor of Science degree in Marketing from the University of Oregon, where she graduated cum laude. Her educational background provided a strong foundation in market research, consumer behavior, and digital marketing principles, which she has successfully applied throughout her professional journey.

Areas of Expertise

• Hospitality and resort marketing

• Digital marketing strategy and execution

• Content creation and social media management

• Brand development and reputation management

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact
At Sunriver Resort, Shanrae has spearheaded the implementation of a comprehensive digital marketing strategy, resulting in a 25% increase in website traffic and a 35% growth in social media following over the past two years. Her ability to analyze customer data and consumer trends has enabled the resort to create targeted campaigns that resonate with their target audience, leading to a significant boost in booking inquiries and revenue generation.

Conclusion
With her proven track record of success in the hospitality industry, Shanrae Hawkins is a strategic and results-driven marketing professional. Her extensive expertise, combined with her passion for creating engaging and impactful campaigns, positions her as a valuable asset to Sunriver Resort and the broader hospitality sector.