Professional Summary
Professional Overview
Shara Raqs is a seasoned CX/UX Lead with a proven track record of driving exceptional user experiences and customer-centric innovations. With a diverse background spanning digital advertising, user experience research, and product design, she brings a unique blend of strategic and creative expertise to her current role at Proov Test by MFB Fertility, Inc.
Experience Summary
Current Role
As the CX/UX Lead at Proov Test by MFB Fertility, Inc. since 2020, Shara is responsible for leading the company's user experience strategy, design, and implementation. She works closely with cross-functional teams to ensure the development of intuitive, user-friendly digital products that meet the needs of Proov Test's target audience. Shara's focus on data-driven insights and human-centered design has been instrumental in driving customer satisfaction and product adoption.
Career Progression
Prior to her current role, Shara gained extensive experience in the field of user experience research and design. As a UX Consultant at Flow Research Collective in 2020, she provided expert advice and solutions to clients on improving their digital interfaces and customer experiences. From 2017 to 2019, Shara was the UX Researcher and Inventor at Raqs Research, where she developed innovative user-focused products and conducted in-depth behavioral research.
Earlier in her career, Shara held positions in digital advertising, serving as a Digital Advertising Account Supervisor at Euro RSCG and an Account Manager at DDB and McKinney. She also gained valuable experience as a User Experience Engineer at CrossComm, where she focused on designing and implementing user-centric digital experiences.
Academic Background
Shara holds a Bachelor of Science degree in Computer Science from the University of Oregon, where she graduated with honors.
Areas of Expertise
- User experience strategy and design
- Customer experience optimization
- Behavioral research and user testing
- Product development and innovation
- Cross-functional collaboration and leadership
Professional Impact
Throughout her career, Shara has been recognized for her ability to drive measurable improvements in customer satisfaction and product performance. At Proov Test, she has spearheaded the development of a highly intuitive and user-friendly mobile application, resulting in a significant increase in user engagement and positive reviews.
Shara's innovative approach to user research and design has also been showcased in her previous roles, where she has developed groundbreaking products and solutions that have positively impacted both her clients and their customers.
Conclusion
With her extensive experience, deep technical expertise, and strategic mindset, Shara Raqs is a highly valuable asset to the Proov Test team. As she continues to drive user-centric innovations and enhance the customer experience, Shara is poised to make a lasting impact in the fertility technology industry.
