Shara Raqs
CX / UX Lead
Professional Overview
Shara Raqs is an experienced CX/UX Lead with a strong background in user research, behavioral design, and digital advertising. She specializes in crafting exceptional user experiences that drive business growth and customer satisfaction across a range of industries.
Experience Summary
Current Role
As the CX/UX Lead at Proov Test by MFB Fertility, Inc., Shara is responsible for leading the company's customer experience and user experience strategy. In this role, she conducts in-depth user research, analyzes customer pain points, and designs intuitive, user-centered interfaces that optimize the customer journey. Shara's work has been instrumental in improving customer satisfaction and driving increased user engagement for Proov Test's innovative fertility products.
Career Progression
Prior to her current role, Shara held various UX and digital advertising positions, including UX Consultant at Flow Research Collective, UX Researcher and Inventor at Raqs Research, and UX Researcher in Behavioral Design at WOMBneuro.science. Her diverse experience has equipped her with a deep understanding of user behavior, design thinking, and the intersection of technology and human-centric solutions.
Academic Background
Shara holds a Bachelor of Science in Human-Computer Interaction from the University of Oregon, where she graduated with honors. Her studies focused on user experience design, cognitive psychology, and digital product development.
Areas of Expertise
- Customer experience and user experience strategy
- User research and usability testing
- Interaction design and information architecture
- Behavioral design and user psychology
- Digital product development and management
- Cross-functional collaboration and stakeholder management
Professional Impact
Shara's work has been recognized for its impact on customer satisfaction and business growth. At Proov Test, she has led the redesign of the company's mobile application, resulting in a 25% increase in user engagement and a 15% reduction in customer support inquiries. Additionally, her user research insights have informed the development of new product features that have contributed to a 20% year-over-year increase in revenue.
Conclusion
With her extensive experience in CX/UX, Shara Raqs is a proven leader in creating exceptional user experiences that drive business success. Her ability to bridge the gap between user needs and technical capabilities, combined with her data-driven approach and strong cross-functional collaboration skills, make her a valuable asset to any organization seeking to enhance their customer experience and achieve sustainable growth.
