Shari Hoenig
Senior Director of Ecommerce & Marketing
Professional Overview
Shari Hoenig is a seasoned marketing and ecommerce executive with over 20 years of experience driving digital transformation and brand growth across the apparel and retail industries. As the Senior Director of Ecommerce & Marketing at Alex Apparel Group, she oversees the company's omnichannel customer experience, digital strategy, and marketing initiatives. Shari is also a Fractional Digital Leader at wagtopia.com and a Sales Consultant at Mackage, leveraging her expertise to support the growth of these dynamic organizations.
Experience Summary
Current Role
In her role as Senior Director of Ecommerce & Marketing at Alex Apparel Group, Shari is responsible for spearheading the company's digital strategy, leading the ecommerce and marketing teams, and optimizing the overall customer journey. She has been instrumental in driving double-digit year-over-year growth in online sales and improving customer engagement through data-driven initiatives. Shari's strategic vision and innovative approach have positioned Alex Apparel Group as a leader in its competitive market.
As a Fractional Digital Leader at wagtopia.com, Shari provides strategic advisory services to the executive team, helping the company navigate the evolving digital landscape and capitalize on emerging opportunities. In her role as a Sales Consultant at Mackage, she leverages her deep industry knowledge to support the brand's sales and go-to-market strategies.
Career Progression
Shari's career has been marked by a consistent track record of success in driving digital transformation and brand growth. Prior to her current roles, she served as the Senior Director of Ecommerce & Marketing at wagtopia.com, where she led the company's digital transformation and implemented data-driven strategies that resulted in significant increases in online revenue and customer lifetime value.
Before that, Shari held the position of Vice President of Ecommerce & Marketing at Yummie, where she spearheaded the brand's ecommerce platform development, digital marketing campaigns, and omnichannel customer experience. Her leadership and innovative approach contributed to Yummie's rapid growth and industry recognition.
Shari's earlier career roles include eCommerce Manager at Hanky Panky, Ltd., Marketing Director at Ariela-Alpha International, and Brand Manager at Ariela-Alpha International, where she gained valuable experience in brand management, digital marketing, and retail operations.
Academic Background
Shari holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing and customer acquisition
- Omnichannel customer experience design
- Brand marketing and campaign development
- Data-driven decision making and analytics
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Shari has demonstrated a consistent ability to drive measurable business results. At wagtopia.com, she implemented a comprehensive ecommerce platform that resulted in a 30% increase in online sales. At Yummie, she led the brand's digital transformation, which contributed to a 45% growth in customer lifetime value.
Shari's industry contributions extend beyond her direct roles, as she serves as a Network Member at GLG, providing strategic advisory services to clients across the retail and consumer products sectors.
Conclusion
Shari Hoenig is a strategic and innovative marketing and ecommerce leader who has consistently delivered impressive results for the brands she has served. With her deep industry expertise, data-driven approach, and proven track record of success, Shari is poised to continue driving digital transformation and brand growth in her current and future roles.
