Professional Summary

Professional Overview

Shari Johnston is a seasoned executive with a proven track record of driving operational excellence and customer impact. As the Chief Operating Officer at Winning by Design, she leverages her extensive expertise in the marketing technology industry to oversee the company's day-to-day operations, strategic initiatives, and customer-centric programs.

Experience Summary

Current Role

As the Chief Operating Officer at Winning by Design, Shari is responsible for leading the company's operational strategy, optimizing business processes, and ensuring exceptional customer experiences. She works closely with the executive team to align organizational goals, drive strategic decision-making, and enhance the company's overall performance and profitability.

Career Progression

Prior to her current role, Shari held several key positions within Winning by Design, including Senior Vice President of Customer Impact and General Manager of the Revenue Academy training and coaching program. She has also made significant contributions to the industry as the Founder and Board Member of Womeninrevenue.org, a non-profit organization dedicated to empowering women in revenue-generating roles. Additionally, Shari has served as an Advisory Board Member at MarTech Advisor, providing strategic guidance and insights to the marketing technology community.

Shari's career journey also includes roles as the Principal and Consultant at Digby SF, which was acquired by Winning by Design, and Vice President of Marketing at Casetext, where she led impactful marketing initiatives and drove customer acquisition strategies.

Academic Background

Shari holds a Bachelor's degree from a prestigious university, where she specialized in Marketing and Business Administration. Her strong academic foundation has provided a solid foundation for her successful career in the marketing technology industry.

Areas of Expertise

Shari's expertise spans various domains, including operational excellence, customer experience management, marketing strategy, and leadership development. She is skilled in leveraging data-driven insights to optimize business processes, drive innovation, and deliver measurable results for her clients and stakeholders.

Professional Impact

Throughout her career, Shari has spearheaded several industry-leading initiatives, such as the development of the Revenue Academy program at Winning by Design, which has helped thousands of sales and marketing professionals enhance their skills and drive revenue growth. Additionally, her work with Womeninrevenue.org has positively impacted the careers of numerous women in the revenue-generating field, empowering them to achieve their professional aspirations.

Conclusion

Shari Johnston's extensive experience, strategic vision, and unwavering commitment to operational excellence make her a valuable asset to Winning by Design and the broader marketing technology industry. As she continues to advance in her role as Chief Operating Officer, Shari is poised to drive further innovation, enhance customer experiences, and contribute to the sustained growth and success of the organization.