Sharmila Das
Vice President Marketing, Bangalore Sales Corporation
New Delhi, Delhi, India
Professional Overview
Sharmila Das is an accomplished marketing executive with over 15 years of experience driving strategic brand development and revenue growth across diverse consumer verticals. As the Vice President of Marketing at Bangalore Sales Corporation, she leads a talented team in crafting innovative, data-driven marketing campaigns that have significantly expanded the company's customer base and market share.
Experience Summary
Current Role
As Vice President of Marketing at Bangalore Sales Corporation since 2017, Sharmila is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all marketing and communications initiatives, including digital marketing, advertising, events, and public relations. Under her leadership, Bangalore Sales Corporation has experienced a 28% increase in brand awareness and a 22% boost in sales revenue.
Career Progression
Prior to her current role, Sharmila held various senior marketing positions, including Head of Marketing Asia at Jindal Buttons and General Manager of Sales and Marketing at Tex Corp Limited. She has a proven track record of driving business growth through effective marketing campaigns and fostering strong customer relationships. Sharmila's ability to analyze market trends and consumer behavior has enabled her to develop targeted strategies that have consistently delivered measurable results.
Academic Background
Sharmila holds a Master's degree in Business Administration from the prestigious Indian Institute of Management, Calcutta, where she graduated with distinction. She also earned a Bachelor's degree in Commerce from the University of Delhi, where she was recognized for her academic excellence.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and positioning
- Digital marketing and social media optimization
- Customer segmentation and targeted campaign deployment
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Bangalore Sales Corporation, Sharmila has spearheaded the launch of several successful marketing campaigns that have elevated the company's brand presence and customer engagement. Her data-driven approach to marketing has enabled the company to achieve a 35% increase in website traffic and a 42% improvement in customer retention rates.
Conclusion
Sharmila Das is a seasoned marketing professional with a proven track record of driving business growth and brand transformation. Her strategic vision, data-driven decision-making, and strong leadership skills have consistently positioned her as a valuable asset for the organizations she has served. As Bangalore Sales Corporation's Vice President of Marketing, Sharmila is poised to continue her impact, delivering innovative marketing solutions that further strengthen the company's competitive advantage.