Sharmila Shah
Chief Marketing Officer
Professional Overview
Sharmila Shah is a seasoned marketing executive with over 20 years of experience in driving strategic marketing initiatives and delivering impactful business results. As the Chief Marketing Officer at CRISIL Limited, she is responsible for leading the company's comprehensive marketing strategy, improving brand visibility, and increasing market share in the financial services industry.
Experience Summary
Current Role
Sharmila Shah has been the Chief Marketing Officer at CRISIL Limited since July 2023. In this role, she is responsible for developing and implementing integrated marketing campaigns, strengthening the company's brand positioning, and enhancing customer engagement. Under her leadership, CRISIL has seen a significant increase in brand awareness and an improvement in customer satisfaction scores.
Career Progression
Prior to her current role, Sharmila served as the Vice President of Marketing at Fractal Analytics from 2018 to 2023. In this position, she spearheaded the company's global marketing efforts, driving a 25% increase in lead generation and a 20% improvement in customer retention. She also held various marketing and business development roles at Infrasoft Technologies Limited, IntegraScreen Ltd, and Intentia South Asia Pvt. Ltd., where she consistently demonstrated her ability to devise and execute successful marketing strategies.
Academic Background
Sharmila holds a Master's degree in Business Administration from the prestigious Indian Institute of Management, Ahmedabad. She has also completed several executive education programs in digital marketing, brand management, and strategic leadership.
Areas of Expertise
- Integrated marketing strategy development and implementation
- Brand positioning and reputation management
- Digital marketing and social media engagement
- Customer segmentation and targeted campaigns
- Marketing analytics and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Sharmila has a proven track record of driving measurable results and transforming marketing functions. At Fractal Analytics, she led the development and launch of a successful thought leadership campaign that positioned the company as a leading AI and analytics solutions provider, resulting in a 30% increase in lead conversion rates. She has also been recognized for her contributions to the industry, having served on the advisory board of the National Association of Software and Services Companies (NASSCOM) Marketing Council.
Conclusion
Sharmila Shah is a strategic and results-oriented marketing leader with a demonstrated ability to deliver business impact through innovative and data-driven marketing initiatives. Her expertise in brand management, digital marketing, and customer-centric strategies, combined with her strong industry knowledge and collaborative leadership style, make her a valuable asset to CRISIL Limited as it continues to capitalize on growth opportunities in the financial services sector.
