Contact Overview
Name: Sharmin Alexander
Company: Blossom Inners Private Limited
LinkedIn: [Sharmin Alexander](http://www.linkedin.com/in/sharminshaji)
Company Profile: Blossom Inners Private Limited
Corporate Summary
Blossom Inners Private Limited is an established player in the textile manufacturing sector, specializing in innerwear solutions for women and children. The company has a legacy dating back to 1982 and currently employs 501-1,000 people, with its primary headquarters located in Muvattupuzha, Kerala, India. Notably, Blossom Inners is an ISO 9001:2015 certified brand, reflecting a strong commitment to quality management and process control.
- Headquarters:
- 16/230-C, Blossom Park, Mudavoor P.O., Muvattupuzha, Kerala 686669, India
- Innara Arcade, Madathiparambu Road, Vennala, Cochin, Kerala 682028, India
- Industry: Textile Manufacturing
- Founded: 1982
- Company Type: Partnership
- Website: [www.blossominners.com](https://www.blossominners.com)
- Certification: ISO 9001:2015
- Social Media Presence: 3,677 LinkedIn followers (as of recent data)
Market Position & Brand Promise
Blossom Inners is widely recognized as a pioneer within India's innerwear industry, particularly distinguished for introducing innovative, comfort-centric lingerie and essentials, with a primary focus on empowering women and children. The company’s strategy emphasizes personalized comfort, quality craftsmanship, and sustainability, positioning itself as a leader in both South India and the broader market.
- Flagship Fields:
- Women’s Intimate Wear
- Children’s Innerwear
- Sustainable, eco-friendly fabrics (notably modal and bamboo modal)
- Notable Achievements:
- Awarded ‘Most Preferred Women's Essentials’ at Lulu Fashion Week 2025 (Calicut, Kerala).
- Strong industry reputation built primarily through long-term customer trust and ongoing product innovation.
Product and Social Strategy
Blossom Inners’ product development is informed by a deep understanding of the evolving needs across the lifecycle of women and girls, with product lines ranging from training bras, postpartum panties, sleep and feeding bras, to children’s innerwear. The company has recently emphasized:
- Sustainability Initiatives: Increasing use of bio-based and sustainable fabrics; environmental responsibility spotlighted during campaigns such as World Environment Day.
- Health and Hygiene Education: Initiatives like podcasts and blog content focusing on women's health, menstrual hygiene, and period care.
- Modern Trade Expansion: Investment in e-commerce, omnichannel integration, and international business development.
Corporate Culture
Employee-centered activities and strategic goal alignment are foundational, as highlighted by annual sales meets, strategic planning sessions, and learning events. The company emphasizes clarity, collaboration, and a forward-focused mindset.
Key Personnel and Organizational Structure
Blossom Inners’ leadership is spearheaded by a team of experienced professionals, most notably:
- Managing Director: Abeymon George
- Director: Shaji Thomas (Whole-Time Director)
- CEO: Nagendran (as per Tracxn profile)
- General Manager: Roopesh Shenoy
- Sourcing Head: Hari Baskaran N
- Assistant Manager (Talent Acquisition & Employee Relations): Anna Saly Jose
- HR Professional: Bibin Antony
- Head, Modern Trade, EBO & International Business: Santo Jose
- E-Commerce and Supply Chain: Jacob Alex
No specific public data is available regarding Sharmin Alexander’s exact title or function within Blossom Inners Private Limited; however, LinkedIn identification aligns her with the company’s core management team. Her profile link indicates active professional engagement on behalf of the company.
Recent Corporate Highlights
- Product Innovation: Launch of new eco-friendly innerwear lines, including reusable menstrual underwear and junior collections focusing on comfort and movement for children.
- Recognition: Winner of the ‘Most Preferred Women’s Essentials’ at the 2025 Lulu Fashion Week, signaling strong brand preference and market leadership in Kerala.
- Sustainability Initiatives: Shift towards bio-based fabrics (modal, bamboo modal); consistent messaging around sustainability in social media and public events.
- Strategic Focus: Recent annual sales meets focused on cross-functional planning, realigned goals, and reinforced commitment to customer-centric growth.
- Educational Content: Industry visibility through blogs, podcasts, and campaigns highlighting women’s health, hygiene, and intimate apparel topics.
Location & Market Reach
Primary Markets:
- Kerala (flagship headquarters and major market foundation), with broader ambitions indicated by international business engagement and omnichannel sales initiatives.
Physical Presence:
- Multiple offices and showrooms in Kerala (Muvattupuzha and Cochin).
Actionable Insights
- Blossom Inners is a mature market player with over four decades of production, highly engaged in both product innovation and sustainable practices within the Indian innerwear and intimate apparel sector.
- Sharmin Alexander is closely associated with company operations, as evidenced by her LinkedIn profile, making her a contact of relevance for strategic initiatives, product development, and possible collaborations or partnerships related to sustainability, supply chain, or market expansion.
- The company’s recent public recognition and sustainability efforts position it as an attractive partner for business relations centered on quality, ethical sourcing, and women’s/wellness-focused product lines.
- Blossom Inners' leader- and employee-centric culture, along with their openness to dialogue (exemplified through rich social media and campaign activity), indicates a collaborative, future-oriented organizational environment.
Key focus areas for outreach: Sustainable materials sourcing, innovative intimate apparel, women’s wellness, omnichannel retail integration, and educational partnerships around women’s health and hygiene.
