Sharon Guiliano

Director, Strategy & Consumer Insights

Professional Overview
Sharon Guiliano is a seasoned marketing and strategy professional with extensive expertise in the consumer goods industry. As the Director of Strategy & Consumer Insights at Tapestry, she leverages her deep understanding of consumer behavior and market trends to drive strategic decision-making and support the company's continued growth.

Experience Summary

Current Role
In her current role as Director of Strategy & Consumer Insights at Tapestry, Sharon is responsible for leading cross-functional initiatives to deepen the organization's consumer insights, identify new market opportunities, and inform strategic planning. She collaborates closely with the executive team to develop and execute innovative strategies that align with the company's long-term vision and objectives. Under her leadership, the strategy and consumer insights team has delivered significant business impact, including the successful launch of two new product lines that have contributed to Tapestry's overall revenue growth.

Career Progression
Prior to her current position, Sharon held various leadership roles within the consumer goods industry, including Senior Manager of Strategy & Consumer Insights at Tapestry and Associate Brand Manager at Danone. Throughout her career, she has demonstrated a strong track record of driving strategic initiatives, optimizing marketing campaigns, and leveraging data-driven insights to inform business decisions. Her diverse background and cross-functional experience have allowed her to develop a well-rounded perspective on the industry and effectively collaborate with teams across the organization.

Academic Background
Sharon holds an MBA from the Stern School of Business at New York University, where she specialized in Marketing and Strategy. She also earned a Bachelor of Science in Economics from the University of Pennsylvania, graduating with honors.

Areas of Expertise

• Consumer insights and market research

• Strategic planning and execution

• Brand management and marketing strategy

• Cross-functional collaboration and project management

• Data analysis and visualization

• Leadership and team development

Professional Impact
During her tenure at Tapestry, Sharon has played a pivotal role in shaping the company's strategic direction and driving initiatives that have resulted in significant business impact. She has led the development of comprehensive consumer segmentation models, leveraging advanced data analytics to uncover valuable insights that have informed new product development, marketing campaigns, and channel strategies. Her work has contributed to the successful launch of two new product lines that have collectively generated over $25 million in revenue within the first year of their introduction.

Conclusion
With her extensive experience, strategic acumen, and strong cross-functional leadership, Sharon Guiliano is a valuable asset to Tapestry. As the Director of Strategy & Consumer Insights, she is well-positioned to continue driving the company's growth and innovation by harnessing the power of data-driven insights and collaborative problem-solving.