Professional Summary
Professional Overview
Sharon Norris is a seasoned Creative Director with extensive expertise in the fashion and retail industries. She specializes in driving innovative brand strategies, leading high-performing creative teams, and delivering visually captivating campaigns that resonate with target audiences.
Experience Summary
Current Role
As the Creative Director at Amanda Uprichard, Sharon is responsible for spearheading the brand's creative vision and overseeing all aspects of its visual identity. She leads a talented team of designers, stylists, and photographers to conceptualize and execute impactful marketing materials, e-commerce assets, and seasonal collections that reflect the brand's unique aesthetic and appeal to its discerning customer base.
Career Progression
Prior to her current role, Sharon served as the Senior Art Director at Proper Cloth, where she played a pivotal role in elevating the brand's visual presence and driving its successful expansion into new product categories. Before that, she held the position of Styling Manager at Victoria's Secret, where she managed the styling and production of high-profile fashion shows and brand campaigns.
Throughout her career, Sharon has honed her expertise in creative direction, visual storytelling, and team leadership. She has held various roles, including Creative Services at Freelance, Director of Creative Services and Creative Production Manager at MILLY, and Senior Stylist and Studio Manager at Steven Alan. Her diverse experience has allowed her to develop a well-rounded understanding of the fashion and retail industries, from product styling and visual merchandising to brand strategy and campaign development.
Academic Background
Sharon holds an Associate of Arts (A.A.) degree in Design and Visual Communications from the Fashion Institute of Design & Merchandising (FIDM).
Areas of Expertise
- Creative direction and brand strategy
- Visual identity development and implementation
- Fashion and product styling
- Campaign conceptualization and execution
- Team leadership and mentorship
- Trend forecasting and market analysis
- Collaboration with cross-functional teams
Professional Impact
During her tenure at Proper Cloth, Sharon spearheaded the brand's successful foray into the custom suiting market, developing a cohesive visual identity and marketing strategy that resulted in a significant increase in customer engagement and sales. At Victoria's Secret, she played a pivotal role in the styling and production of the brand's renowned fashion shows, contributing to their global recognition and success.
Conclusion
With her diverse background, strategic thinking, and exceptional creative abilities, Sharon Norris is a valuable asset to any fashion or retail organization. She is committed to driving innovation, fostering collaborative work environments, and delivering exceptional results that amplify brand presence and elevate the customer experience.
