Sharon Rundlett
Senior Vice President, Ecommerce and Digital Marketing
Professional Overview
Sharon Rundlett is a seasoned digital marketing and ecommerce executive with over a decade of experience driving growth and innovation for leading beauty and skincare brands. As the Senior Vice President of Ecommerce and Digital Marketing at Medterra, she is responsible for spearheading the company's online sales strategy and digital marketing initiatives to expand their reach and strengthen customer engagement.
Experience Summary
Current Role
In her current role at Medterra, Sharon oversees the development and execution of the company's ecommerce platform, digital marketing campaigns, and online customer experience. She is instrumental in leveraging data-driven insights to optimize the brand's digital presence, increase online conversions, and drive sustainable revenue growth.
Career Progression
Prior to joining Medterra, Sharon held several leadership positions in the beauty and luxury industries. As the Head of Digital Marketing and Ecommerce at Dr.Jart Skincare, she led the brand's digital transformation, implementing innovative strategies that resulted in a significant increase in online sales and brand awareness. She also served as the Director of Digital Marketing and Ecommerce at Dr. Brandt Skincare and the Senior Manager of Ecommerce, North America Luxury at Coty, where she demonstrated her ability to drive digital growth and enhance the customer journey.
Academic Background
Sharon holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Digital Media.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing and customer acquisition
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
- Brand building and omnichannel customer experience
Professional Impact
Throughout her career, Sharon has been recognized for her ability to deliver measurable results and drive digital transformation. At Dr.Jart Skincare, she spearheaded the implementation of personalized email campaigns and a revamped loyalty program, leading to a 25% increase in online sales and a 30% improvement in customer retention.
Conclusion
With her extensive expertise in ecommerce, digital marketing, and the beauty industry, Sharon Rundlett is a strategic and innovative leader who is poised to make a significant impact on Medterra's digital presence and online growth. Her track record of driving success and her commitment to creating exceptional customer experiences make her a valuable asset to the organization.
