Professional Summary
Professional Overview
Sharon Schaubach is an experienced Director of DTC Operations with a proven track record in the wine and spirits industry. She has developed extensive expertise in direct-to-consumer operations, hospitality management, and merchandising, driving strategic initiatives that have had a significant impact on her organization's growth and customer experience.
Experience Summary
Current Role
As the Director of DTC Operations at Treasury Wine Estates, Sharon is responsible for overseeing all aspects of the company's direct-to-consumer business. In this role, she has implemented innovative strategies to streamline operational processes, enhance customer engagement, and drive revenue growth. Sharon's data-driven approach and commitment to continuous improvement have been pivotal in optimizing the company's DTC channels and delivering exceptional service to its customers.
Career Progression
Prior to her current position, Sharon held various leadership roles at Diageo North America, where she excelled in managing distribution center operations, hospitality operations, and merchandising. Her diverse background and deep understanding of the wine and spirits industry have been invaluable in shaping her strategic vision and driving impactful initiatives.
Early in her career, Sharon gained extensive experience in sales and marketing while serving in roles at the Elizabeth Arden Company. This foundational knowledge has contributed to her well-rounded skill set and ability to navigate the complexities of the consumer goods industry.
Academic Background
Sharon holds a degree from the University of Wisconsin-Madison, where she specialized in a relevant field of study. Her academic achievements and the knowledge gained during her studies have provided a solid foundation for her professional success.
Areas of Expertise
- Direct-to-consumer operations management
- Hospitality and customer experience optimization
- Inventory management and supply chain optimization
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Under Sharon's leadership, Treasury Wine Estates has seen a significant increase in DTC revenue and customer satisfaction. She has spearheaded the implementation of advanced analytics tools and data-driven strategies, enabling the company to make informed decisions and respond quickly to market trends. Additionally, Sharon has played a pivotal role in enhancing the organization's hospitality offerings, resulting in increased customer loyalty and brand advocacy.
Conclusion
With her extensive industry experience, strategic mindset, and commitment to excellence, Sharon Schaubach is poised to continue driving the growth and success of Treasury Wine Estates' DTC operations. Her proven track record of delivering tangible results and her passion for innovation make her a valuable asset to the organization and a respected leader in the wine and spirits industry.
