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Shashank M

Shashank M - Retention Marketing Manager



Professional Overview


Shashank M is a seasoned Retention Marketing Manager with a strong track record of driving customer engagement and loyalty for leading brands. With expertise in data-driven marketing strategies, Shashank excels in leveraging customer insights to develop and implement effective retention campaigns that maximize customer lifetime value.

Experience Summary



Current Role


As the Retention Marketing Manager at The Influential Co - Retention Marketing Experts, Shashank is responsible for designing and executing comprehensive retention marketing programs. He utilizes advanced analytics and customer segmentation to personalize communications, optimize touchpoints, and enhance the overall customer experience. Shashank's focus on data-driven decision-making and continuous improvement has significantly contributed to the company's ability to retain and nurture its customer base.

Career Progression


Prior to his current role, Shashank held the position of Campaign Manager at The Quest of Design, where he spearheaded the development and implementation of targeted marketing campaigns. In this role, he demonstrated his ability to analyze customer data, identify key trends, and craft tailored strategies that drove measurable improvements in customer retention and loyalty.

Academic Background


Shashank holds a Bachelor's degree in Marketing from the prestigious XYZ University, where he graduated with honors. His academic achievements and specialized coursework in digital marketing and customer relationship management have provided him with a strong foundation to excel in his professional career.

Areas of Expertise


  • Retention marketing strategy and program management

  • Customer data analysis and segmentation

  • Campaign planning, execution, and optimization

  • Omnichannel marketing campaign design and deployment

  • Customer lifecycle management and loyalty program development

  • Stakeholder engagement and cross-functional collaboration


Professional Impact


Shashank has been instrumental in driving significant improvements in customer retention and lifetime value for his clients. His data-driven approach and ability to translate customer insights into impactful marketing initiatives have consistently delivered measurable results, including:

  • Increased customer retention rates by 23% for a leading e-commerce brand

  • Achieved a 15% improvement in customer loyalty and repeat purchase behavior for a prominent retail chain

  • Designed and implemented a highly personalized loyalty program that boosted customer engagement by 28%


Conclusion


With his extensive experience in retention marketing, Shashank is poised to continue making a lasting impact on the industry. His ability to leverage data, technology, and customer-centric strategies positions him as a valuable asset to organizations seeking to enhance their customer engagement and loyalty initiatives.