Shaun Adams

Senior Director, Digital Guest Experience Design

Professional Overview
Shaun Adams is a seasoned digital experience design leader with over 15 years of experience in the technology and e-commerce industries. As the Senior Director of Digital Guest Experience Design at Target, he oversees the strategy, design, and implementation of innovative digital solutions that enhance the customer journey and drive business growth.

Experience Summary

Current Role
In his current role at Target, Shaun is responsible for leading a team of talented designers, researchers, and developers to create seamless and engaging digital experiences for the retailer's customers. He works closely with cross-functional partners to align the company's digital initiatives with its overall business objectives, while continually exploring new technologies and best practices to stay ahead of industry trends.

Career Progression
Prior to joining Target, Shaun held progressive leadership positions at Expedia Group, where he played a pivotal role in shaping the user experience across the company's global digital platforms. As the Senior Director of User Experience, he led a team of designers and researchers to optimize the customer journey, driving increased engagement, conversion, and loyalty. Shaun's previous roles at Expedia also include Director of User Experience and Principal UX Designer, demonstrating his ability to drive innovation and deliver measurable results.

Earlier in his career, Shaun served as the Creative Director at RetailMeNot, Inc., where he spearheaded the development of visually compelling and user-friendly digital experiences for the company's online coupon platform. He also held design-focused positions at Expedia.com Worldwide and Hotels.com, honing his expertise in crafting seamless digital experiences for the travel industry.

Academic Background
Shaun holds a Bachelor of Fine Arts in Graphic Design from the University of Missouri.

Areas of Expertise

• Digital experience design and strategy

• User research and usability testing

• Cross-functional collaboration and project management

• Omnichannel customer journey optimization

• Design thinking and agile methodologies

• Emerging technologies and industry trends

Professional Impact
Throughout his career, Shaun has demonstrated a track record of driving measurable improvements in customer engagement, conversion, and loyalty through his innovative digital solutions. At Expedia Group, he led the redesign of the company's mobile app, resulting in a 25% increase in app downloads and a 15% improvement in customer satisfaction ratings. At Target, Shaun is currently spearheading the development of a new augmented reality-powered shopping experience, which is expected to enhance the in-store experience and drive incremental revenue.

Conclusion
Shaun Adams is a respected digital experience design leader with a proven ability to translate business objectives into customer-centric digital solutions. With his deep industry expertise, strategic mindset, and collaborative approach, he is poised to continue driving innovation and delivering exceptional results for Target's customers and the company's bottom line.