Professional Overview
Shaun Broshear is an accomplished Sales Director with over 18 years of experience in the consumer packaged goods (CPG) and tobacco industries. He is known for his strategic leadership, strong customer relationships, and the ability to drive sales growth and market share expansion for premium brands.
Experience Summary
Current Role
As the Sales Director at Sun Bum, Shaun is responsible for leading the company's sales efforts across key grocery and retail channels. He oversees a team of regional sales managers and works closely with national and regional accounts to develop and execute tailored sales strategies. Under his leadership, Sun Bum has expanded its distribution and achieved double-digit sales growth in targeted markets.
Career Progression
Prior to his current role, Shaun served as the US Director of Sales - Grocery at Sun Bum, where he was instrumental in strengthening the brand's presence in the grocery channel. Before that, he held the position of Central Region Sales Director (Kroger/Target/AWG/UNFI/Meijer) at Furlani Foods, where he successfully grew the company's market share in the Midwest. Shaun's earlier experience includes roles as a National Key Account Manager and Key Account Manager at Juul Labs, as well as a National Account Executive at Keurig Dr Pepper Inc. and various sales leadership positions at JTI (Japan Tobacco International).
Academic Background
Shaun holds a Bachelor of Science degree in Business Administration from the University of Cincinnati.
Areas of Expertise
- Sales strategy and execution
- Key account management
- Channel expansion and distribution growth
- Team leadership and coaching
- Category management and data-driven decision making
Professional Impact
Throughout his career, Shaun has demonstrated a proven track record of driving sales growth and market share expansion for premium consumer brands. At Juul Labs, he was recognized for his ability to develop strong relationships with major retail accounts and secure significant national distribution. At Keurig Dr Pepper, he played a pivotal role in expanding the company's presence in new channels and increasing sales volumes. In his current role at Sun Bum, Shaun has led the brand's successful expansion into the grocery channel, contributing to its overall growth and market leadership.
Conclusion
With his extensive experience in the CPG and tobacco industries, Shaun Broshear is a seasoned sales leader with a proven ability to drive results and develop high-performing teams. His deep understanding of customer needs, market dynamics, and sales best practices make him a valuable asset to any organization seeking to accelerate growth and market share in highly competitive consumer product categories.
