Professional Background and Role
Shaurya Kanoria is a co-founder of Eat Better Co, a Jaipur-based direct-to-consumer (D2C) healthy snacking brand, established in August 2020. He holds a pivotal leadership role in shaping the company's strategic direction and operational growth. His entrepreneurial journey dates back to 2012 when he founded Aegis Skills Edge Pvt Ltd, a vocational training and skill development company that trained over 55,000 students, indicating extensive experience in entrepreneurship and capacity building.
Kanoria’s previous professional experience includes roles at Aegis Skills Edge Pvt Ltd and Citi India, complemented by a Bachelor's degree obtained between 2008 and 2011 from Christ University in Bangalore.
Company Overview: Eat Better Co
Eat Better Co, co-founded by Shaurya Kanoria alongside family members Mridula Kanoria and Vidushi Kanoria, is a rapidly growing healthy snacks company that blends traditional Indian food wisdom with modern nutritional science. The brand offers products such as dry fruit ladoos, namkeens, and other organic, clean-label snacks aimed at the health-conscious Indian consumer.
The company has built a significant presence in quick commerce (Q-commerce) platforms, notably generating approximately INR 1 crore in monthly revenue through BlinkIt, reflecting strong marketplace traction and effective online distribution.
Financial Milestones and Funding
- Pre-Series A Funding: Eat Better Co successfully raised INR 17 crore in a pre-Series A round, co-led by Prath Ventures and Spring Marketing Capital in April 2025. This infusion of capital significantly supports its expansion and technology integration plans.
- Seed Funding: Earlier, the company raised INR 5.5 crore in seed funding led by Java Capital and Mumbai Angels in early 2022.
- The company pitched a valuation of approximately INR 100 crore during investment discussions, highlighting rapid growth and investor confidence within a short span since inception.
Strategic Initiatives and Partnerships
Shaurya Kanoria publicly announced Eat Better Co’s partnership with Unicommerce in June 2025, aimed at automating core fulfillment and inventory management processes using Unicommerce’s Uniware platform. This collaboration is expected to:
- Streamline e-commerce operations
- Accelerate quick commerce delivery timelines
- Enhance customer experience through improved supply chain efficiency
His emphasis on technology-driven scale demonstrates a focus on operational excellence to meet growing consumer demand.
Market Positioning and Brand Vision
Shaurya articulates the company’s vision to make “healthy snacking accessible, tasty, affordable, and widely available.” Eat Better Co positions itself as a family-oriented snacking brand combining quality ingredients, better nutrition, and consumer convenience. The brand’s founders leverage their entrepreneurial synergy, with Shaurya bringing operational and strategic leadership complemented by Mridula’s brand building and customer engagement.
The company’s products aim to modernize traditional Indian snacks by eliminating artificial chemicals, flavors, and preservatives, targeting urban and semi-urban demographics with a growing preference for clean-label food options.
Notable Achievements
- Eat Better Co featured on Shark Tank India, which amplified brand visibility and validated its market proposition.
- Established a robust presence on Q-commerce platforms, generating significant monthly revenues and deepening consumer reach.
- Developed an in-house manufacturing facility in Jaipur, allowing strict quality control and ingredient sourcing directly from farms nationwide.
Summary of Key Data Points
| Attribute | Details |
|-------------------------------|------------------------------------------------------------|
| Name | Shaurya Kanoria |
| Current Role | Co-founder, Eat Better Co |
| Location | Jaipur, Rajasthan, India |
| Previous Experience | Founder at Aegis Skills Edge Pvt Ltd; roles at Citi India |
| Education | Bachelor's degree (2008-2011), Christ University Bangalore |
| Company Founded | August 2020 |
| Company Valuation | Approx. INR 100 crore (as of early 2025) |
| Latest Funding Round | INR 17 crore Pre-Series A (April 2025) |
| Seed Funding | INR 5.5 crore (March 2022) |
| Monthly Revenue via Q-commerce | Approx. INR 1 crore (BlinkIt platform) |
| Key Partnerships | Unicommerce – logistics & fulfillment automation |
| Product Focus | Healthy, organic, clean-label Indian snacks (laddoos, namkeens, etc.) |
| Online Presence | https://www.linkedin.com/in/shaurya-kanoria-eatbetter |
This data-based profile emphasizes Shaurya Kanoria’s entrepreneurial background, leadership in fast-growing healthy snacks brand Eat Better Co, significant funding achievements, strategic partnership focus, and operational scale in Q-commerce, painting a comprehensive picture of his professional profile and the company’s market position.
