Shawn Coombs

Professional Overview

Shawn Coombs is an accomplished digital product leader with extensive experience driving innovation and delivering high-impact results. As the Chief Product Officer (CPO) and Vice President of Digital Products at Canadian Tire Corporation, he is responsible for shaping the strategic vision and leading the development of the company's digital products and solutions.

Experience Summary

Current Role

As the CPO and Vice President of Digital Products at Canadian Tire Corporation, Shawn is responsible for defining the company's digital product strategy, overseeing the end-to-end development of its digital offerings, and ensuring seamless customer experiences. Under his leadership, the organization has witnessed a significant transformation, leveraging cutting-edge technologies and agile methodologies to drive digital transformation and deliver exceptional value to customers.

Career Progression

Shawn's impressive career trajectory includes senior-level roles at leading technology and e-commerce companies. Prior to his current position, he served as the Vice President of Product for Attractions & Rentals at TripAdvisor, where he spearheaded the development and enhancement of the company's digital products, driving user engagement and revenue growth. He also held senior positions at The Home Depot, Dell, Amazon, and Hewlett Packard, where he consistently demonstrated his ability to identify and capitalize on emerging market opportunities, develop innovative digital solutions, and lead cross-functional teams to achieve business objectives.

Academic Background

Shawn holds a Bachelor's degree from a leading university, where he specialized in Marketing and Business Administration, laying the foundation for his successful career in the digital product domain.

Areas of Expertise

• Digital product strategy and development

• User experience design and optimization

• Data-driven decision making and analytics

• Agile project management and team leadership

• Driving digital transformation and innovation

• Scaling and optimizing e-commerce platforms

Professional Impact

Throughout his career, Shawn has made significant contributions to the organizations he has served. At Canadian Tire Corporation, he has spearheaded the development of industry-leading digital products that have enhanced customer engagement, increased revenue, and solidified the company's position as a digital leader in the retail industry. His ability to identify and capitalize on emerging trends, coupled with his strong technical and leadership skills, have consistently enabled him to deliver measurable business impact and drive sustainable growth.

Conclusion

Shawn Coombs is a seasoned digital product executive with a proven track record of driving innovation, leading digital transformations, and delivering exceptional results. With his comprehensive industry expertise, strategic vision, and dynamic leadership, he is poised to continue making a significant impact in the digital landscape at Canadian Tire Corporation and beyond.