Shawn McGaff

Seasoned Marketing Executive Driving Impactful Digital Strategies

Professional Overview
Shawn McGaff is a versatile marketing executive with over a decade of experience leading cross-functional teams to deliver innovative, data-driven campaigns. As the VP of Marketing at OblongPixel and codeValet, Shawn oversees strategic planning, brand development, and digital marketing initiatives that drive measurable business growth. Shawn also serves as a Fractional CMO for ApnoMed and Adtoniq, providing high-level marketing expertise and guidance to accelerate the success of emerging technology companies.

Experience Summary

Current Role
As VP of Marketing at OblongPixel, Shawn is responsible for developing and implementing the company's comprehensive marketing strategy. He leads a team of marketing professionals to create and execute impactful digital campaigns, manage the company's online presence, and foster strong brand recognition. Under Shawn's leadership, OblongPixel has achieved significant increases in website traffic, lead generation, and customer acquisition.

In his role as VP of Marketing at codeValet, Shawn oversees all aspects of the company's marketing efforts, including content creation, search engine optimization, social media management, and event planning. Shawn's strategic approach has contributed to codeValet's rapid growth and solidified its position as a leading provider of web development services.

Career Progression
Prior to his current roles, Shawn served as a Fractional CMO for both ApnoMed and Adtoniq, where he provided strategic marketing guidance and implementation support to help these emerging technology companies achieve their growth goals. Shawn's ability to quickly understand complex business challenges and develop effective solutions has made him a valuable asset to these organizations.

Shawn has also been actively involved in the local startup community, serving as the Co-Director of the Seattle Chapter of Startup Grind since 2017. In this role, he organizes events and facilitates networking opportunities to support and mentor early-stage entrepreneurs.

Academic Background
Shawn holds a Bachelor of Science degree in Marketing from the University of Washington, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Content creation and optimization

• Lead generation and customer acquisition

• Social media marketing and community engagement

• Fractional CMO and advisory services

• Startup ecosystem engagement and mentorship

Professional Impact
Under Shawn's leadership, OblongPixel has achieved a 35% increase in website traffic and a 25% improvement in lead conversion rates. At codeValet, Shawn's marketing strategies have contributed to a 40% year-over-year revenue growth. As a Fractional CMO, Shawn has helped ApnoMed and Adtoniq secure significant funding and establish their brands as industry leaders.

Conclusion
Shawn McGaff is a proven marketing executive with a track record of driving impactful digital strategies and delivering measurable business results. With his deep expertise in marketing, strong leadership skills, and a passion for supporting the startup ecosystem, Shawn is poised to continue making a significant impact in the technology industry.