Professional Overview
Shawn McLaughlin is an accomplished sales executive with over 20 years of experience driving growth and revenue across the consumer packaged goods (CPG) industry. As the Chief Sales Officer (CSO) at Health-Ade, he is responsible for leading the company's sales strategy and go-to-market execution, leveraging his deep expertise in the natural and organic food space.
Experience Summary
Current Role
As the Chief Sales Officer at Health-Ade, Shawn oversees all aspects of the company's sales operations, including channel management, key account development, and sales team leadership. He is responsible for developing and executing revenue-generating strategies to expand the brand's presence and drive sustainable growth. Under his leadership, Shawn has implemented data-driven sales processes and forged strategic partnerships that have contributed to Health-Ade's increased market share and profitability.
Career Progression
Prior to joining Health-Ade, Shawn held senior sales leadership roles at several prominent CPG brands. As the Vice President of US Sales and Sr. Vice President of Sales at Daiya Foods, he spearheaded the company's nationwide expansion and drove double-digit revenue growth. Earlier in his career, Shawn served as the Chief Customer Officer and Executive Vice President of Sales and Strategy at Tessemae's, where he played a pivotal role in the brand's rapid growth and successful acquisition. He also held various sales and marketing leadership positions at Johnson & Johnson and Compass Marketing, honing his skills in channel management, trade marketing, and strategic account management.
Academic Background
Shawn holds a Bachelor of Business Administration in Marketing from the University of Kentucky, where he graduated with distinction.
Areas of Expertise
- Sales strategy and execution
- Channel development and management
- Key account management and negotiations
- Team building and leadership
- Data-driven decision making
- Strategic partnership development
- Brand positioning and go-to-market strategy
Professional Impact
Under Shawn's leadership, the brands he has represented have consistently outperformed their categories, gaining significant market share and driving impressive revenue growth. His ability to identify and capitalize on emerging trends, combined with his strong customer relationships and data-driven approach, have positioned him as a trusted advisor and respected leader in the natural and organic food industry.
Conclusion
With his extensive experience, proven track record of success, and deep understanding of the CPG landscape, Shawn McLaughlin is poised to drive continued growth and innovation as the Chief Sales Officer at Health-Ade. His strategic vision, sales expertise, and collaborative leadership style make him a valuable asset to the company and its stakeholders.
